Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.
Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide.
Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or classes such as “for sale—telephones”, “wanted—kitchen appliances”, and “services—plumbing”, hence the term “classified”. Classified ads generally fall into two types: individuals advertising sales of their personal goods, and advertisements by local businesses. Some businesses use classified ads to hire new employees.
One issue with newspaper classified advertising is that it doesn’t allow images, even though display ads, which do allow images, can be found in the classified section.
The format was sent by a friend of mine. I have just edited it and made into what it looks down, below.
A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
Each Frame = 5 Seconds
The creative brief is the foundation of any advertising or marketing campaign. It’s the treasure map that creatives follow that tells them where to start digging for those golden ideas—or at least it should if it’s any good.
A good creative brief can be hard to come by. A combination of lack of preparation, increasingly tighter deadlines, bad habits, laziness, poor account management, bad creative direction, and ineffective training all contribute to this document becoming something of a necessary evil. But done right, everyone benefits.
Now that you have the raw material, it’s time to start organizing it into something useful. Every creative brief is different, but they share similar traits. There may be few things which are needed for your creative brief, and few things which won’t be. Based on the format given above, I have written the points below, along with few additional points which are not always necessary, but can be used based upon the right time.
Here are the most common sections of a creative brief:
For Ad Strategy you have to select which appeal/s you will be using for your Ad Strategy, and why/what the focus is on.
Write about the Message Execution Style/s you will use from these
Here is an explanatory diagram, if you can understand then good, if you can’t then no problem. The extract is taken from proposition by John Meloney, few sites, and the book Advertising Management by Arun Kumar and C.L. Tyagi
|Types of Potentially Rewarding Experience with a product||Result of Use Experience||Product in use Experience||Incidental to use Experience|
|Rational||Get clothes cleaner||The flour that needs no sifting||The plastic pack keeps the cigarette fresh|
|Sensory||Settles Stomach upset completely||Real gusto in great light beer||The portable television that’s lighter in weight, easier to lift|
|Social||When you care enough to serve the best||A Deodorant to guarantee social acceptance||The furniture that identifies the home of modern people|
|Ego||For the skin you deserve to have||The shoe for the young executive||Stereo for the man with discriminating taste|
I found this format. Below are few instructions written in the format. A Horizontal Line will divide the multiple Scripts. Reading the two scripts will give you an idea on how to write it properly.
PRODUCT OR SERVICE : Drink, Tyre Service, Notes!, etc.
EFFECT. WRITTEN IN CAPS.
MVO1: Hello my name is Epsit. Name is written on the left side. Whatever I say or do is written on this side. I need to call my daughter. (Fading off)
SFX: AMBIENT NOISE OF APARTMENT. SOME SERIAL IS ON TV. SOUNDS OF FORK HITTING DISHES [HINTING THAT FOOD IS BEING EATEN]. THIS IS ANOTHER SOUND EFFECT. WHICH WILL BE WRITTEN IN CAPS.
FVO1: I am another character with a random name. Presumably the Future Daughter. The same format for writing applies over here. Sound Effects of my Room are written below
(SFX: LOUD PHONE RING. THIS IS SOUND EFFECT. WRITTEN IN CAPS. INDENTED WHEN WITHIN A SCENE)
FVO1: Huh ?!
SFX : PLATES HIT THE FLOOR. SFX WITHIN DIALOGUE WRITTEN HERE)
MVO1: Hi Elisa. I am going to say something which guarantees satisfaction/sadness/loneliness/ something which is positively moving the audience towards the product / talking about a problem or some product which is in market indirectly and so you are subtly hinted to get my product.
ANNOUNCER: I am the announcer. Typically the spokesperson for the product. Information, Things which are highlighted, contact details, etc.
Advertiser: NESTLE MILO
Product/Service : ENERGY CHOCOLATE DRINK
Script in English:
SFX: TWO BOYS PLAYING FOOTBALL GAME, TAPPING CONTROLLER/JOYSTICK BUTTONS
MVO1: Bro give me something energetic to drink
MVO2: Here Bro, have Milo
MVO1: No Bro, give me something tasty
SFX: GAME PAUSED
MVO2: Bro, Milo has now changed
MVO1: Wait let me try
SFX: GULPING SOUND FOLLOWED BY SATISFIED EXHALING
MVO1: Yes Bro, you are right
ANNOUNCER: Milo Now Available in a New Taste
SFX: SIGNATURE TUNE OF NESTLE
I am making one with the format. I bet you will understand how to do it based on this example. Pretty Similar to Radio Scipt
Advertiser: BADSHAH MASALA
Script in English:
SFX: AMBIENT COOKING
FVO1 (Singing): SWAAD SUGANDH KA RAJA
FVO2 (Singing): BADSHAH MASALA!!!
SFX: Signature tune of the brand
Script in English:
SFX: Signature tune of the brand
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
The ability to create an effective copy for email is crucial for boosting your business in any industry. An email copy can speak volumes, especially, if you are an online retailer.
Good copy can help to give life to your brand and differentiate it from your competitors.
Direct Mail Marketing means you are sending a physical piece of mail to someone
Direct mail continues to be a popular and versatile marketing strategy. Even in the age of technology, direct mail still comprises a critical component of any cohesive marketing campaign. With the numerous forms of direct mail available, a company can tailor each direct mail campaign specifically for each purpose and audience.
You dont need to make Bubbles, just a Box is enough.
Branding slogans instantly bring to consumers minds the product and company that the slogan belongs to. Just think of some of the great branding slogans such as “Got Milk?” or the famous Maxwell House Coffee slogan “Good to the last drop.” These branding slogans are instantly recognized by people across the world.
A branding slogan is a small set of words or a short phrase that a business uses to make its company and products stick in consumers memories. An effective branding slogan not only sticks in a customers mind, but also invokes a mood and creates a bond with the consumer. Branding slogans are used in both advertising and promotional materials used by a business.
Some of the most effective branding slogans are are short and sweet. According to Directmag.com, the most memorable slogans are those that are only four to five words long. With only three words, the famous Wendy’s branding slogan “Where’s the Beef?” was used in the 1980s and became an instant household and political saying. Nike’s branding slogan “Just Do It” is another example of a short instantly recognizable branding slogan.
Branding slogans can be funny, sweet, romantic or even sarcastic if it is done right. Think of four to five keywords that describe your business, your product and your companies attitude. Try rearranging the words in different sequences to see what you come up with. Test your branding slogan out on friends, customers and work associates to get feedback before committing to the slogan.
To brand a business you must use all three elements of your brand. Those three elements are the name of your company, the logo and the branding slogan, placed in that order. Print your branding slogan on every piece of advertising or company literature that you make available to the public. To be effective, the branding slogan must be used consistently in the same spot in every ad. Branding slogans are commonly located underneath or next to a company’s logo.
Slogan vs. Tagline
Although both “slogan” and “tagline” tend to be used interchangeably, they actually serve two different purposes.
As we mentioned in Entrepreneur.com’s definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.
Taglines are more often next to the company’s logo on official advertisements, and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.
Your organization doesn’t have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.
Audi’s infamous slogan – roughly translated as “advancement through technology”
You can use this links to refer to them
They are outside the Folder.
I am not able to make notes for copywriting properly, so I urge you to refer to them