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Adding some Data to explain what it is as well.
Most of the formats are compilations sent by friends, or added from sites, I have tried to modify them, and given some instructions for them
I have not added formats for Outdoor Poster and Analysis
I am trying my best. If I mess up any format. Please DM/Comment/Follow me on Instagram @kalingad_dynasty
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.
Advertisements in a newspaper are typically short, as they are charged for by the line or word, and are one newspaper column wide.
Publications printing news or other information often have sections of classified advertisements; there are also publications that contain only advertisements. The advertisements are grouped into categories or classes such as “for sale—telephones”, “wanted—kitchen appliances”, and “services—plumbing”, hence the term “classified”. Classified ads generally fall into two types: individuals advertising sales of their personal goods, and advertisements by local businesses. Some businesses use classified ads to hire new employees.
One issue with newspaper classified advertising is that it doesn’t allow images, even though display ads, which do allow images, can be found in the classified section.
The three parts of a great classified ad are:
- The Headline
- The Body
- The Call to Action
Here’s what you need to know.
- The purpose of the headline is to sell the ad.
- The purpose of the body copy is to set up the call to action.
- The purpose of the call to action is to sell the click.
Tips for Classified Ads and few apply for others as well
- Your Ad should be written well, it is a powerful mean to send across a message and sell a product.
- A Classified Advertisements should be shorter in length.
- The Heading of the Classified Ad should grab the attention of the reader.
- You have a limit of 50 Words / Three to Four Lines.
- Words should be carefully and wisely used.
- The Ad, the words used, the style, all should compel the reader to buy it.
- Ad should not be offensive to anyone.
- You will have very little space, make the best use out of it
- Highlight the Important Information
- Mention the Key Aspects
- Your Ad should leave the reader with an interest in the product, and not questions
- Your Ad, its Headline, its Content should stand out from the numerous ads on the page.
- Pick your Words carefully. Think from the reader’s perspective. What words will make him want to read, or connect with you.
- Grab the reader’s attention.
- Have a call to action or contact information
- Your Ad should create a desire and interest in the reader’s mind
- If the Ad is for Missing, make sure you make that word Noticeable. If someone is needed/wanted, then make sure he is WANTED
- Read the Ad
- Will you yourself buy the product reading it?
- Is it worth to be posted on your Instagram Story? I bet you totally understand how it is supposed to be now.
Prepare 30 Secs Storyboard
The format was sent by a friend of mine. I have just edited it and made into what it looks down, below.
A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
Each Frame = 5 Seconds
- It is useful in films, advertising, etc.
- It is a series of panels that will be filmed.
- It can be vertical or horizontal
- It is a Sequential Outline
- It is a visual guide with time review
- Do not forget the “Story” part of a storyboard
- Mention the time/seconds of each scene or frame
- Rough Figure or Detailed Figures
- Script can be dialogues, song, etc.
- Mention the Description properly
- If possible, mention the angles.
Prepare Creative Brief
The creative brief is the foundation of any advertising or marketing campaign. It’s the treasure map that creatives follow that tells them where to start digging for those golden ideas—or at least it should if it’s any good.
A good creative brief can be hard to come by. A combination of lack of preparation, increasingly tighter deadlines, bad habits, laziness, poor account management, bad creative direction, and ineffective training all contribute to this document becoming something of a necessary evil. But done right, everyone benefits.
Now that you have the raw material, it’s time to start organizing it into something useful. Every creative brief is different, but they share similar traits. There may be few things which are needed for your creative brief, and few things which won’t be. Based on the format given above, I have written the points below, along with few additional points which are not always necessary, but can be used based upon the right time.
Here are the most common sections of a creative brief:
- Target audience
- Tone of voice
- Creative Strategy Statement
- Key Benefits and Selling Idea
- Key benefits
- Supporting Information and Requirement
- Execution Requirements or Mandatories
- Reasons to believe
- Audience takeaway
- Deliverables (Outdoor, Print, TV, etc.)
Suggest Ad Strategy
For Ad Strategy you have to select which appeal/s you will be using for your Ad Strategy, and why/what the focus is on.
Buyers expects four types of rewards from a product:
- Ego Satisfaction.
Write about the Message Execution Style/s you will use from these
Buyers might visualize these rewards from:
- Results-of-use Experience
- Product-in-use Experience
- Incidental-to-use Experience
Here is an explanatory diagram, if you can understand then good, if you can’t then no problem. The extract is taken from proposition by John Meloney, few sites, and the book Advertising Management by Arun Kumar and C.L. Tyagi
|Types of Potentially Rewarding Experience with a product||Result of Use Experience||Product in use Experience||Incidental to use Experience|
|Rational||Get clothes cleaner||The flour that needs no sifting||The plastic pack keeps the cigarette fresh|
|Sensory||Settles Stomach upset completely||Real gusto in great light beer||The portable television that’s lighter in weight, easier to lift|
|Social||When you care enough to serve the best||A Deodorant to guarantee social acceptance||The furniture that identifies the home of modern people|
|Ego||For the skin you deserve to have||The shoe for the young executive||Stereo for the man with discriminating taste|
Write Radio Script
I found this format. Below are few instructions written in the format. A Horizontal Line will divide the multiple Scripts. Reading the two scripts will give you an idea on how to write it properly.
- The Second Script is based on an Advertisement I made for one of my Projects. I have linked it in another of Answer Banks as well.
- The first Advertisement is just a Structure, and has nothing about any product.
- The Advertisements should contain everything a brand wants to tell the listener.
- The listener cannot hear you, try to add as much SFX or Sound Effects as possible
- Usually you do not mention other brands except your own
- Make it so that when you hear it, you feel you are in the scene
- I read that it should have minimum characters [two people]. I am not sure about this rule.But it will be better if its limited to two people.
ADVERTISER : The Name of the Company
PRODUCT OR SERVICE : Drink, Tyre Service, Notes!, etc.
MUSIC: MUSIC IS ALWAYS CAPITALIZED
SFX: AMBIENT NOISE TYPICAL OF AN OFFICE. THIS IS SOUND
EFFECT. WRITTEN IN CAPS.
MVO1: Hello my name is Epsit. Name is written on the left side. Whatever I say or do is written on this side. I need to call my daughter. (Fading off)
SFX: AMBIENT NOISE OF APARTMENT. SOME SERIAL IS ON TV. SOUNDS OF FORK HITTING DISHES [HINTING THAT FOOD IS BEING EATEN]. THIS IS ANOTHER SOUND EFFECT. WHICH WILL BE WRITTEN IN CAPS.
FVO1: I am another character with a random name. Presumably the Future Daughter. The same format for writing applies over here. Sound Effects of my Room are written below
(SFX: LOUD PHONE RING. THIS IS SOUND EFFECT. WRITTEN IN CAPS. INDENTED WHEN WITHIN A SCENE)
FVO1: Huh ?!
SFX : PLATES HIT THE FLOOR. SFX WITHIN DIALOGUE WRITTEN HERE)
MVO1: Hi Elisa. I am going to say something which guarantees satisfaction/sadness/loneliness/ something which is positively moving the audience towards the product / talking about a problem or some product which is in market indirectly and so you are subtly hinted to get my product.
ANNOUNCER: I am the announcer. Typically the spokesperson for the product. Information, Things which are highlighted, contact details, etc.
Advertiser: NESTLE MILO
Product/Service : ENERGY CHOCOLATE DRINK
Script in English:
SFX: TWO BOYS PLAYING FOOTBALL GAME, TAPPING CONTROLLER/JOYSTICK BUTTONS
MVO1: Bro give me something energetic to drink
MVO2: Here Bro, have Milo
MVO1: No Bro, give me something tasty
SFX: GAME PAUSED
MVO2: Bro, Milo has now changed
MVO1: Wait let me try
SFX: GULPING SOUND FOLLOWED BY SATISFIED EXHALING
MVO1: Yes Bro, you are right
ANNOUNCER: Milo Now Available in a New Taste
SFX: SIGNATURE TUNE OF NESTLE
I am making one with the format. I bet you will understand how to do it based on this example. Pretty Similar to Radio Scipt
Advertiser: BADSHAH MASALA
Script in English:
SFX: AMBIENT COOKING
FVO1 (Singing): SWAAD SUGANDH KA RAJA
FVO2 (Singing): BADSHAH MASALA!!!
SFX: Signature tune of the brand
Script in English:
SFX: Signature tune of the brand
Make Email Copy
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
The ability to create an effective copy for email is crucial for boosting your business in any industry. An email copy can speak volumes, especially, if you are an online retailer.
Good copy can help to give life to your brand and differentiate it from your competitors.
Make a Direct Mailer
Direct Mail Marketing means you are sending a physical piece of mail to someone
Direct mail continues to be a popular and versatile marketing strategy. Even in the age of technology, direct mail still comprises a critical component of any cohesive marketing campaign. With the numerous forms of direct mail available, a company can tailor each direct mail campaign specifically for each purpose and audience.
- It can be insanely profitable: It’s still pretty much the highest-converting form of marketing in history.
- You can send actual “stuff”: Because it’s physical mail you can send actual “stuff” and not just information.
- Less people “spying” on your tactics: It’s easier to fly below the radar with direct mail.
- You can get creative on your delivery: You can make “lumpy mail”
- You get to “enter” the customer’s home: It’s a direct line between you and the customers inside their house.
- While the internet is an efficient way of marketing, direct marketing is an effective way of marketing (when done correctly).
- It’s complex: Transporting, printing, and sending physical mail involves a lot of moving parts.
- It’s expensive: It costs money to send each and every piece of mail.
- It’s not editable: If you want to change one thing in your direct mail campaign it’s very hard.
- It’s hard to track: You don’t get analytics or instant feedback like on the internet.
Make Press Release
Make SMS Copy
You dont need to make Bubbles, just a Box is enough.
Prepare slogans for Various Brands
Branding slogans instantly bring to consumers minds the product and company that the slogan belongs to. Just think of some of the great branding slogans such as “Got Milk?” or the famous Maxwell House Coffee slogan “Good to the last drop.” These branding slogans are instantly recognized by people across the world.
A branding slogan is a small set of words or a short phrase that a business uses to make its company and products stick in consumers memories. An effective branding slogan not only sticks in a customers mind, but also invokes a mood and creates a bond with the consumer. Branding slogans are used in both advertising and promotional materials used by a business.
Length of a Branding Slogan
Some of the most effective branding slogans are are short and sweet. According to Directmag.com, the most memorable slogans are those that are only four to five words long. With only three words, the famous Wendy’s branding slogan “Where’s the Beef?” was used in the 1980s and became an instant household and political saying. Nike’s branding slogan “Just Do It” is another example of a short instantly recognizable branding slogan.
Creating a Branding Slogan
Branding slogans can be funny, sweet, romantic or even sarcastic if it is done right. Think of four to five keywords that describe your business, your product and your companies attitude. Try rearranging the words in different sequences to see what you come up with. Test your branding slogan out on friends, customers and work associates to get feedback before committing to the slogan.
Branding Your Business
To brand a business you must use all three elements of your brand. Those three elements are the name of your company, the logo and the branding slogan, placed in that order. Print your branding slogan on every piece of advertising or company literature that you make available to the public. To be effective, the branding slogan must be used consistently in the same spot in every ad. Branding slogans are commonly located underneath or next to a company’s logo.
Slogan vs. Tagline
Although both “slogan” and “tagline” tend to be used interchangeably, they actually serve two different purposes.
As we mentioned in Entrepreneur.com’s definition above, a slogan identifies a product or company. So does a tagline, for that matter. Where these terms differ is in how they position a company in its industry.
- A slogan encompasses a company’s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines, as you’ll see in the list below.
- A tagline is a catchy quip that evokes an image of your brand in the minds of your customers. Taglines enable people to make lighthearted associations with your business: “When I see [tagline], I think [company].”
Taglines are more often next to the company’s logo on official advertisements, and are dedicated more specifically to brand awareness than slogans. Slogans carry a brand’s values and promises as the company grows and evolves, and can be promoted under an overarching company tagline.
Your organization doesn’t have to develop both a slogan and a tagline — it might succeed with just a solid, recognizable tagline. But as you develop new products and identify new types of customers, you might find your brand launching a campaign that is primed for its own slogan.
Major Indian + International Brand Slogans
- Pepsi : Yehi hai Right Choice Baby / Nothing official about it / Yeh Dil Maange More / yeh pyaas hai badi
- Thums Up : Taste The Thunder
- Rasna : I love you Rasna
- Frooti : Fresh N Juicy / Why Grow Up
- Coca Cola : Thanda Matlab Coca Cola
- Cadbury : Kuch Meetha Ho Jaaye
- Boost : Boost is the secret of our energy
- sipe : Simple and Perfect xD
- Dairy Milk : Swad Zindagi Ka
- Amul : Utterly Butterly Delicious / The Taste of India
- Alpenliebe : Jee Lalchaye Raha NA jaye
- Polo : The mint with a hole
- Kit Kat : Have a break, have a kit kat
- Melody : Ye Melody itni chocolaty kyun hai, Melody khao, khud jaan jao
- Chloromint : Dobara mat puchna
- Sprite : Bujhaye pyaas, baki all bakwas
- Mentos : Dimag ki batti jala de
- Lays : No one can eat just one
- Mcdonalds : i m lovin it
- Maggi : Taste Bhi, Health Bhi
- Ketchup : It’s Different
- Perk : Thodi si pet puja
- Priyagold biscuits : hak se maango
- PARLE-G : G for Genius
- Taj Mahal Chai : Wah Taj!
- Kurkure :Tedha Hai Par Mera Hai
- Slice : Aam Sutra.
- Britannia : Eat healthy, think better
- Bru coffee : Bru instant with aroma lock
- Bingo : No Confusion, Great Combination
- Complan : I am a Complan boy / A complete planned food.
- MDH : Asli Masale Sach sach MDH MDH
- Kayam Churan : Jee haan, Bhavnagar wale Seth Brothers Ka Kayam Churna
- Laxmi Toor Dal : Dana Dana Swad Ka Khazana
- Tata salt : Desh ka namak
- Snicker : Jab hunger machaye 4 snickers khol yaar
- Parle krack jack : The original sweet and salty biscuit
- Britannia : Eat healthy, think better:
- ICICI Bank : Khayaal Aapka / No chinta only money
- Bank of Baroda : India’s International Bank
- HDFC Std Life : Jiyo sar utha ke
- LIC : Zindagi ke sath bhe Zindagi ke baad bhi
- Bajaj Allianz : Jiyo befikar
- Union Bank of India : Good People to Bank with
- Tata Safari : Reclaim Your Life
- Bajaj Pulsar : Definitely Male
- Hero Honda : Desh ki dhadkan / Fill it,Shut it and forget it.
- Hero Honda Karizma : Jet, Set, Go!
- Fiat Linea : Admiration guaranteed
- Tata Indica : More car per car
- Bajaj : Hamara Bajaj
- Max Newyork Life : Karo Zyada ka Irada
- Aditya Birla Groups :Taking India to the World
- Nokia : Connecting People
- BSNL : Connecting India
- Idea : An Idea can Change your life
- Hutch : Wherever you go , our network follows
- Airtel : Express Yourself
- Videocon : The Indian Multinational
- Onida : Neighbor’s Envy , Owner’s Pride
- Voltas : India ka Dil. India ka AC.
- Surf : Daag Acche hain
- Asian Paints : Har Ghar Kuch Kehta hai
- Air Deccan : Simplify
- Dhara Oil : Dhara Dhara Shuddh Dhara
- Dettol : BE 100% Sure
- Navratna Oil : Thanda Thanda Cool Cool
- Superia : Pehle Aap
- Lux : Beauty soap of film stars
- Gillette : The best a man can get
- Tata Sky : Isko laga dala to life jingalala
- Surf Excel : Surf Excel hai na
- Babool : Subhe babool ki to din tumhara / Babool Babool, paise wasool
- Rotomac : Likhte likhte love ho jaaye
- Adidas : Impossible is nothing
- Nike : Just do it
- Raymond’s : The Complete Man
- Peter England : The Honest Shirt
- Lifebuoy : Tandurusti hai wahan
- Ceat : Born Tough
- De coeur : Art from the HeArt
- Nirma : Sabki Pasand Nirma
- Fevicol : Pakde rehna / Fevicol ka mazboot jod hai, tootega nahi
- Big Bazaar : Is se sasta aur Achcha kahee nahee milenga
- Dinesh Suitings : Duniya aap ke Kadmo mein
- Bajaj Tube Lights : Jab mein chota bacha tha, badi shararat karta tha (Jingles)
- Glade Air Freshener : The welcoming scent of home
- Kingfisher Airlines : Fly the good times
- British Airways : The world’s favourite airline Citra – Citra, Super Cooler..
- Emirates : Fly Emirates
- Kingfisher : The King of Good Times
- The Economic Times : The Power of Knowledge
- The Indian Express : Journalism of Courage
- MRF : Tyres With Muscle
- Malayala Manorama : Nobody delivers Kerala better.
- Havells RCB : Shock Laga Kya
- Goldspot : The zing thing and Citra: Super cooler
- Indian Army : Do you have it in you.
- Wills : Made for each other
- INC : Congress Ki Haath Aam Admi Ke Saath
- Red FM : Bajate raho
- Debeers : A diamond is forever
- Yahoo : Yahoooooouuuooonnn! (used as jingle)
- IBM : Toong toong tang tang (used as jingle)
- Sundaram books : Books for success
- Dollar Shave Club: “Shave Time. Shave Money.”
- Red Bull – “It Gives You Wiiiings!”
- Carlsberg – “Probably the Best Beer in the World”
- Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”
- L’Oreal – “Because You’re Worth It”
- Nike – “Just Do It”
- HSBC – “The World’s Local Bank”
- KFC – “Finger Lickin’ Good”
- Subway – “Eat Fresh”
- Kit Kat – “Have a Break, Have a Kit Kat”
- Heinz – “Beanz Meanz Heinz”
- Skittles – “Taste the Rainbow”
- Rice Krispies – “Snap! Crackle! Pop!”
- Dr Pepper – “What’s the Worst That Could Happen?”
- Audi – “Vorsprung durch Technik”
Audi’s infamous slogan – roughly translated as “advancement through technology”
- Panasonic – “Ideas for Life”
- Google – “Don’t be Evil”
- Apple – “Think Different”
- Reebok – I am what I am
- MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”
- M&M: “Melts in Your Mouth, Not in Your Hands”
- De Beers: “A Diamond Is Forever”
- Meow Mix: “Tastes So Good, Cats Ask for It By Name”
- Verizon: “Can You Hear Me Now? Good.”
- The U.S. Marine Corps: “Semper Fi”
- Ronseal: “It Does Exactly What It Says on the Tin.”
- The Mosaic Company: “We Help the World Grow the Food It Needs”
- Pitney Bowes: “We Power Transactions That Drive Commerce”
- Nike: “There Is No Finish Line”
- Nike: “Just Do It.”
- Apple: “Think Different.”
- L’Oréal Paris: “Because You’re Worth It.”
- California Milk Processor Board: “Got Milk?”
- BMW: “Designed for Driving Pleasure.”
- Tesco: “Every Little Helps”
- Bounty: “The Quicker Picker Upper”
- Lay’s: “Betcha Can’t Eat Just One.”
- Audi: “Advancement Through Technology”
- Dunkin’ Donuts: “America Runs on Dunkin'”
- McDonald’s: “I’m Lovin’ It”
- The New York Times: “All the News That’s Fit to Print”
- General Electric: “Imagination at Work.”
- State Farm: “Like a Good Neighbor, State Farm is There”
- Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
- The U.S. Marine Corps: “The Few. The Proud. The Marines”
I have not added formats for Outdoor Poster and Analysis
There are better formats, examples and notes by Professor Hanif Lakdawala
You can use this links to refer to them
They are outside the Folder.
I am not able to make notes for copywriting properly, so I urge you to refer to them