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1. Digital Media

  1.  As a Digital Marketer, What are the Key Objectives to promote “a/this campaign” [was asked in Paper as Case Study
  2. Different formats of Multimedia including graphics, sound, video and animation that can be used on a web page? Can “avi” and “wav” files be a direct part of a web page?
    • Multimedia [Easier or Alternative]
    • Components of Multimedia [Easier or Alternative]
  1. Search Engine Algorithm
  2. Micro blogging
  3. What is a Blog?
  4. Popular Blog Sites today?
  5. How to write a blog?
  6. How to promote a Blog?
  7. Difference Websites and Blogs
  8. Importance of Blogs in Digital Promotion
  9. Graphics and Animation Formats supported by Web Pages
  10. Social Media or Online tools
  11. How to use Twitter to promote your company or yourself?
  12. What is Digital Media? Definition? Principles? Concepts? Traditional vs Digital Media?
  13. Page Rank and Link Juice
  14. Google Pagerank, and Increasing Page Rank
  15. Tools used to analyse tweets
  16. Navigation
  17. Hacking
  18. Web Hijacking
  19. Pornography
  20. WordPress
  21. WYSIWYG [What you see is what you get]
  22. Virus Attack / Salami Attack
  23. Software Piracy
  24. Phishing
  25. Cyber Terrorism
  26. Cyber Laws
  27. Crawler
  28. Human Directory
  29. Hybrid Website
  30. Page Structuring and Designing in Websites
  31. PPC
  32. CPA
  33. CPC
  34. CRM
  35. Conversion Metrics
  36. Klout
  37. PeerIndex
  38. Banner Ad
  39. Interstitial Ad
  40. AdMob
  41. Keyword Optimization and its Benefits
  42. Bounce Rate
  43. Page Views
  44. Landing Page
  45. Web Analytics
  46. Web Analytcal Tools
  47. Google Analytic
  48. Log File and Analysis
  49. Content Writing and its Principles
  50. Principles of Content Writing for Blogs
  51. How to write for Twitter
  52. How to write for Phone
  53. Cyber Crimes and its types
  54. Exclusive Rights provided by Copyright Act to the Copyright Owner
  55. Digital Security
  56. What is Search Engine
  57. How does a Search Engine work
  58. Different types of Search Engine
  59. Explain working of Google Search Engine
  60. What is Search Engine Optimization
  61. State any benefits of SEO
  62. Organic SEO VS Inorganic SEO
  63. What are the areas of the operation for SEO professionals?
  64. Cyber Ethics
  65. Cookie
  66. Google Panda
  67. Google Core Algorithm
  68. HTTP and HTML
  69. Hypertextuality
  70. Hypertext [I feel it’s the same as above. Above was asked in exam]
  71. Benefits of Digital Media
  72. What are backlinks? How to get them? Why are they important
  73. What makes a good website, and what are the most important features that a website should have
  74. Information Act 2000 and 2008
  75. Facebook
  76. Twitter
  77. YouTube
  78. LinkedIn
  79. Lead Generation through LinkedIn
  80. Third Party Applications Facebook
  81. Facebook/Twitter/YouTube/Instagram/LinkedIn as a medium/for promotion
  82. What is content marketing
  83. Copyright? Copyright Laws in India?
  84. What are online social media marketing tools
  85. Explain Google’s AdWords
  86. What is social media
  87. Different types of social media
  88. How social media is affecting Google search
  89. Content writing and blogging
  90. How to design web
  91. Section 66A of the Information Technology Act 2000 deals with publishing offensive false or threatening information. Name and describe briefly any 3 cases under the section.
  92. What is copyright? When information and content is available freely online, how would you ascertain that you are not infringing anyone’s copyright? Incase you are, what steps would you take to prevent legal issues? Explain with reference to Blogs, Youtube and Facebook

2. Contemporary Issues

  1. Carbon Credits
  2. Prenatal Diagnostic Technique
  3. AFSPA
  4. AFSPA in North Eastern States (issues)
  5. CRC
  6. CEDAW
  7. POCSO
  8. ULFA
  9. Naxalites / Naxalism and Impact
  10. Development induced Displacement
  11. Causes and Consequences of Deforestation. Suitable Remedial Measures
  12. Importance and Features of Environmental Movements in India with suitable example.
  13. Explain the landmarks in the history of human rights culminating in the UDHR and explain its Significance
    • Significance of UDHR
  1. Crime and Politicians, Causes of Corruption, Growth of corruption in India and remedial measures
  2. Womens and CHildren rights
  3. Cause and Consequences of Global Warming
  4. Cause and Remedial measures of Deforestation, Ozone Depletion,, Desertification
  5. Anti State Violence ; Insurgency with reference to North East
  6. Ageratia Issue
  7. Tribal Issue
  8. Political Reform
  9. Illegal Immigration / Illegal immigration from Bangladesh faced by India (Challenges)
  10. Climate Change with reference to HIPPO
  11. HIPPO
  12. Cibco, Silent Valley, Aica and Marmade Bachero
  13. Displacement and Rehabilitation
  14. Criminalization of Politics in India. [Causes and Measures
  15. MIDC
  16. DRD
  17. CRC
  18. National Health Policy
  19. Tribal Movement in India
  20. Terrorism (Causes and Consequences)
  21. Mention any two civil rights
  22. Coastal Regulatory Zone [Importance, Notification, Examples]
  23. Renewable and Non Renewable Resources
  24. Ecological and Related Concerns
  25. Forest Right Act [also benefits of tribal people through this]
  26. Whistleblower Protection Act 2011
  27. Domestic and Family Violence Act of 2012
  28. Sexual Harassment at workplace 2013
  29. Child Labour Act ***
  30. Food Security Act 2013
  31. Special Economic Zone in Maharashtra (Role and Significance)
  32. Transplantation of Human Organs Act
  33. Right to Development
  34. Right to Education Act
  35. Right to Information Act
  36. National Food Security Act 2013
  37. Farmer suicides in India [Reasons/Factors]
  38. Land Acquisition Act
  39. Protection of Children from sexual offense 2012
  40. Police Reforms [Needs, and Attempts to reduce] [with Contemporary Examples]
  41. Salient Features of the Juvenile Justice (care and Protection of Children Act 2015)
  42. Chipko Movement (Environmental Movement)
  43. Jal Jagruti Abhiyan (Environmental Movement)
  44. Cases and Consequences of Terrorism (Surendra Dubey)
  45. Sustainable Development
  46. Government Accountability
  47. Operation Flood
  48. Sugar Lobby
  49. Farmers Suicide Case
  50. Various kinds of violence against women
  51. Legislative measures to curb violence against women
  52. Problems of Sugar Co-operative in Maharashtra
  53. Various issues involved in tribal rights in India
  54. Role of Peasant Movement in Maharashtra with reference to Shetkari Sanghatana
  55. Special Economic Zone
  56. Corporate accountability
  57. Gay Rights
  58. Legislative measures pertaining to education
  59. Challenges of Immigration
  60. Main Provisions of National Health Policy 2015
  61. Causes and Consequences of Agrarian Crisis in Maharashtra with reference to Farmers Suicides
  62. Jan Lokpal Bill
  63. Prenatal Diagnostic Technique
  64. Environmental Movements [features, importants
  65. Criminalization of Politics and Religious Fundamentalism is responsible for growth of Communalism in Contemporary India
  66. Special Economic Zone in Maharashtra
  67. Migration and Identity Crisis

3. Direct Marketing

  1. Advantage and disadvantage of direct marketing
  2. Importance of direct marketing
  3. Economic of direct marketing
  4. Appearance of direct marketing
  5. Importance of CRM
  6. Customise product different need.
  7. Importance and functions of database.
  8. Source of E database.
  9. Advantages and Disadvantages of Direct Marketing
  10. Importance of Integrated Marketing Communication Strategy
  11. What is Customer Relationship Management? Explain Customer Loyalty in detail.
  12. Niche Marketing
  13. How to measure Direct Mail Campaign?
  14. What is Database and state characteristics of Database Marketing
  15. Relationship Marketing, and its characteristics
  16. Approaches of Direct Marketing
  17. Cross Selling and Up Selling
  18. Sales Promotion
  19. Email and Internet
  20. Market Segmentation
  21. Budget in Direct Marketing
  22. Steps in developing database.
  23. Objective of direct marketing strategy.
  24. Role of IMC in marketing process.
  25. Tools of IMC
  26. Direct response to TV
  27. Direct response to advertising.
  28. Features of direct marketing
  29. Scope of Telemarketing
  30. LTV and its uses
  31. “Database Management plays a crucial role for marketers” Explain advantages and disadvantages of a bureau
  32. Various reasons for growth of direct marketing
  33. Methods or Techniques of Direct Marketing
  34. Mass Marketing versus Direct Marketing with examples
  35. Catalogues. Different types of catalogues
  36. Relationship Marketing. Characteristics.
  37. Lists. Various types of list.
  38. Trade Fair and Exhibitions
  39. Acquisition cost and brokerage commission
  40. Customer Relationship Management
  41. Types of Approaches
  42. Inserts
  43. List Broker
  44. Merge, Purge and Deduplication
  45. Different Approaches of Direct Marketing
  46. What is catalogue? Types of Catalogues
  47. Scope of telemarketing
  48. List Depth
  49. Informational
  50. Direct Response – print
  51. Data Mining RFM
  52. Cross Selling
  53. Importance of Market Segmentation in Direct Marketing
  54. Advantages of Direct Mail

4. Advertising and Media Research

  • Design a Questionnaire to find out reaction of Citizens towards e-Transaction (PayTM, Ola Money, etc.)
  • “Bollywood a threat to regional Cinema” Write a report analyzing the validity of the statement
  • Design a Questionnaire for Commercial Bank to find out the scope for usage of Credit and Debit Cards among urban youth
  • Increasing Consumer Income has increased the demand for Luxurious Commodities and propelled high spending lifestyle in India. Write a report
  1. Stages in Research Process [Case Study]
  2. Guidelines for a good questionnaire [pretty important]
  3. Projective Techniques
  4. Report Writing [can come for Case Study]
  5. Longitudinal Studies
  6. Case Study Research
  7. Experimental Research Causes
  8. Applied Research
  9. Scaling
    • -Likert Scale
    • -Semantic Differential Scale
    • -Staple Scale
    • -Constant Sum Scale
  10. Variable
    • – Independent and Dependent
    • – Active and Attribute
    • – Continuous and Discrete
    • – Extenous
  11. Sampling [Methods , Types]
  12. Internal and External Validity
  13. Pupil Metric Devices
  14. Eye Movement Camera
  15. Galvanometer
  16. Voice Pitch Analysis
  17. Brain pattern analysis
  18. Interviews and Types
  19. Quasi Experimental Designs
  20. Print Pretesting and Methods
  21. Broadcast Pretesting and Methods
  22. Process of Sampling
  23. Probability Sampling
  24. Various Projective Techniques used in the Research process.
  25. Primary Research. Methods of primary research.
  26. Pricing Research methods.
  27. Quantitative Research
  28. Qualitative Research
  29. Literature Review.
  30. Copy Research and methods
  31. Non Probability Sampling
  32. Observation Methods / types
  33. Depth Interviews
  34. Survey
  35. Footnotes
  36. Bibliography
  37. Judgement Sampling
  38. Pre Testing Methods
  39. Post Testing Methods.
  40. Physiological Testing
  41. Various Physiological Pretesting
  42. Challenges of Pretesting
  43. Copy Testing. Methods of Copy Testing.
  44. Consumer Panels
  45. Focus Group
  46. Secondary Data
  47. Recall test
  48. Product Testing
  49. Mail survey
  50. Sampling Process
  51. Branding Research and Methods
  52. Marketing research
  53. Packaging Research
  54. Concept Testing
  55. Hypothesis [Definition, Importance, Types]
  56. Halo Effect
  57. Pricing Research Methods
  58. Basic Methods of Primary Data Collection
  59. Projective Techniques
  60. Historical Research
  61. Basic Research
  62. Descriptive Research Design
  63. Various Methods of Conducting Product Research
  64. Projective Techniques used in Marketing Research
  65. Various methods of conducting product research.
  66. Importance of Marketing Research.
  67. Neurology in Advertising Research
  68. New Product Research
  69. Package Research
  70. Panel Research
  71. Objective of Research
  72. Important of Research Design
  73. Significance of Advertising Research
  74. Advantages and problems of a Focu Group
  75. Attitude Measurement Scales with examples
  76. Exploratory Research Design
  77. Casual Research Design
  78. Secondary Data
  79. Secondary Data and Primary Data
  80. Types of Data
  81. Method of Primary Data
  82. Projective Techniques
  83. Steps in Writing Report
  84. Podcasting Protesting
  85. Moment Camera
  86. Primary Key
  87. Design a Questionnaire for a company to find out the response of plastic Ban by government.
  88. “Social Media Engulfs Family time.” write a report analyzing the validity of the statement
  89. Scaling Techniques.

5. Agency Management

  1. Functions and Importance of Ad Agency
  2. Type of Ad How does Ad Agency work. Explain the Structure
  3. The GAP Model
  4. “Customer expectation and perception creates GAP”
  5. “Market Feasibility is an important element of every business plan”
  6. Various Agency Compensation Methods
  7. Sources of Income for an Advertising Agency
  8. 3 Stages of Buying Behaviour
  9. Service Quality GAP Model from an Ad Agency Perspective
  10. Role of Advertising Account Executive
  11. Consumer Franchise Building and Non Consumer Franchise Building Promotions
  12. “CRm is a method and tool that helps business to manage ad agency”
  13. “Marketing Plan is the specific roadmap that’s going to get you there”
  14. Role of Account Planner
  15. Account Manager
  16. Consumer Sales Promotion
  17. Structure of Full Service Agency
  18. Acc Planning Process
  19. Digital Advertising Strategies and Public Campaigns
  20. Role of CRM and Digital Advertising in developing new business
  21. Marketing Brief
  22. Marketing Objectives
  23. Marketing Audit
  24. How do Agencies get Client? What are the challenges in Client Agency Relationship
  25. What are stages in Client Agency Relationship
  26. 7 P’s of Service Marketing
  27. Model of AIDA
  28. DAGMAR
  29. Sales Oriented Objective
  30. Stages in Setting up New Agency
  31. Methods of Agency Remuneration
  32. Roles of Sales Promotion
  33. Objectives of Consumer Oriented Sales Promotion
  34. Techniques and Objectives of Trade Oriented Sales Promotion
  35. Features and Importance of advertising agency
  36. Trade Promotion and Retail Promotion
  37. Push and Pull Strategies
  38. POP Technique
  39. Coupons and Contests
  40. Games and Sampling
  41. What do you mean by CFB and Non CFB Promotions
  42. Premium and Loyalty Programme
  43. MECCAS (Means-end Conceptualization of Components for Advertising Strategy)
  44. Digital Advertising Campaign and its Elements
  45. Role and Significance of Account Planner and Executive
  46. Pre and Post Testing
  47. Storyboard
  48. Post Production
  49. Various Steps in Developing Marketing Plan

6. Legal Environment and Advertising Ethics

Case Studies from Paper

  1. Relation between Self Regulation, Code of Ethics and Legal Environment in Media with reference to
    • Emblems and Names (prevention of improper use act)******
    • Drugs and Magic Remedies (Prohibition of Objectionable Advertisements Act)***
  1. Probably studying Hillary Clinton vs Donald, and “Abki Baar Modi Sarkaar” for Political Advertising might help
  2. Being a critique of media is a challenging task, discuss this in light of
    • The question of validity and morality of motivation research as perceived by Vance Packard.
    • Addition and Feminism as discussed by Jean Kilbourne
  3. Ethics in any field is essential t enhance professionalism in the field, discuss with reference to
    • ASCI
    • Advertising to Children
  4. Importance of Standardization for consumers. In this context, discuss:
    • AGMARK
    • ISI
  5. Unfair Trade Practices with respect to
    • False Testimonials and Small Print Clarification
    • False and Misleading Comparisons
  6. Non Government Initiatives to protect consumer interest. Explain with reference to
    • CFBP
    • CGSI
    • Grahak Panchayat
    • CERC
  7. Socio Economic Criticisms of Advertising. Explain with reference to
    • Creating Artificial Needs
    • Idealizing the Good Life
  8. Legal Environment in any country is relevant to its progress. Discuss with reference to
    • Copyright Act
    • Drugs and Magic Remedies (Objectionable Advertisements Act)
  9. Manipulation by Advertisers is a major Criticism of the Profession, explain with reference
    • Vance Packard
    • Naomi Klein
  10. Importance of ethics in Advertising with reference to
    • Stereotyping of Women
    • Ethnic Minorities
  11. Define Standardization and Explain
    • BIS
    • CMM
  12. Non Government Initiatives towards the consumer. Discuss the role of
    • Grahak Panchayat
    • CERC

Define, Answer, Explain the Statement, Chapter Insights

Questions post 111 have lesser importance and have been included for further insight

  1. Significance of Legal Environment in Advertisement
  2. Role of Ethics in Field of Advertising
  3. Ethics vs Morality
  4. Ethics vs Legality
  5. Correlation between Self Regulation, Ethics and Laws in World of Advertising
  6. Above with reference to Dos and Don’ts of Advertising
  7. Prevalence of Materialism and Idealizing the good life as Social Criticisms of Advertising
  8. Does publication on the internet amount to Defamation? Explain the statement in the light of growing role of Social Media and Internet usage
  9. Consumerism has emerged as a mass movement in recent years. Explain the statement with respect to the agencies and laws supporting the movement
  10. Discuss the terms and conditions formed by an ad agency for a company seeing ad contract
  11. If infringement has increased recently and there is a need to protect it. Explain the process of safeguard as per the Ad
  12. Social Responsibility of Advertising and role of Advertising as a moulder of opinion and values
  13. Social Responsibility of Advertising
  14. Ethics in Advertising and Stereotyping
    • Senior Citizens*
    • Children*
    • Women*
    • LGBT*
    • Ethnic Groups
    • Racial Communities
    • Religious Minorities
    • LGBT
  15. IT Act
  16. Trademark Act
  17. Copyright Act
  18. Intellectual Property Rights
  19. Relevance of Cyber Laws including Section 66(A)
  20. (Two or More) Socio Economic Criticism of Advertising
  21. Indecent Representation of Women [Prohibition] Act
  22. Standards and Weight Measure Act
  23. Drug and Cosmetics Act 1990
  24. Drug and Price Control Act
  25.  Drug and Magical Remedies Act, 1954
  26. Essential Commodities Act 1955
  27. Standards of Weights and Measures Act 1976
  28. Prevention of Food Adulteration Act
  29. BBC Act
  30. National Security Act
  31. Citizen Bill
  32. Maintenance of Internet Security Act
  33. Patents Act
  34. Consumer Protection Act
  35. Section 66A of IT Act 2000
  36. Special Marriage Act 1954
  37. Sharia Law / Muslim Personal Law
  38. Uniform Civil Code
  39. Competition Act and features
  40. Difference between Criminal Law and Civil Law
  41. Emblems and Names (prevention of improper use act)******
  42. Drugs and Magic Remedies (Prohibition of Objectionable Advertisements Act)***
  43. Right to Information, Equality, Constitutional Remedies, Freedom and Religion
  44. Standard, Controversial, Surrogate, Subliminal Deceptive, Comparative, Misleading, Brainwashing, Ego Gratification, Shock Advertising [Indian / Media Examples]
  45. Discuss the Classification of Law and its categorization
  46. Political Advertising [Growth, Importance, Concerns]
  47. Advertising codes adopted by Western Nations
  48. Net Neutrality and its Relevance in Media
  49. Consumerism [Contemporary examples]
  50. Self Regulation in Advertising
  51. Laws pertaining to Media
  52. Right against Exploitation
  53. Media Advertising
  54. Prasar Bharati Bill
  55. Consumer Laws
  56. ASCI
  57. AAAI
  58. BCCC
  59. IBF
  60. Six Sigma
  61. Open Internet
  62. CGSI
  63. CERC
  64. CFBP
  65. CMM
  66. CE
  67. FPO
  68. ISI
  69. CCC
  70. CFBP
  71. Consumer Redressal
  72. CERC and Customer Cares
  73. Grahak Panchayat
  74. NCFF
  75. ISO
  76. FSSAI
  77. Trademarks
  78. Patents
  79. Law Defamation in India
  80. AGMARK
  81. BIS
  82. Contempt of Court and its types
  83. FPO
  84. FDA
  85. Customer Care Centres
  86. Rights of a consumer
  87. Censor Board for Films
  88. Press Council
  89. Shah Bano Case
  90. Unfair Trade Practices towards the consumer
  91. False Promises
  92. Incomplete Description
  93. False and Misleading Comaprisons
  94. Bait and Switch Offers
  95. Visual Distortions
  96. False Testimonials
  97. Partial Disclosures
  98. Small Print Clarification
  99. Principle of Natural Justice
  100. PDS
  101. Consumer Cooperative
  102. Defamation [Indian / Media Examples]
  103. Media and Tort of Defamation
  104. Libel and Slander
  105. Paid News
  106. ASCI

Theorists/Speakers/etc.

  1. Vance Packard
  2. Motivation Research as perceived by Vance Packard
  3. Eight Hidden Needs according to Vance Packard, that advertisers use in Campaigns
  4. Naomi Klein
  5. Naomi Klein is against Multinationals
  6. Branding and Logo recognition has become the order of the day. Throw light on the statement with emphasis on criticism laid by Naomi Klein
  7. Naomi Wolf
  8. Naomi Woolf’s views on Advertising and Women in her book “The Beauty Myth”
  9. Images of Women are used against Women – Naomi Wolf
  10. “No Logo”
  11. Jean Kilbourne [ Women and Advertising, Feminism, Addiction, changing women Imagery]
  12. Noam Chomsky’s criticisms in Advertising
  13. Noam Chomsky’s views on Advertising and American Polity and Society
  14. Noam Chomsky on Media and Advertising
  15. Noam Chomsky on American Society and impact of Ad
  16. Creating Artificial Needs
  17. Manipulation of Advertising Research
  18. Indian Broadcasting Foundation
  19. Fundamental Rights of Citizens of India
  20. Government Policies and Advertising
  21. Characteristics of Modern Corporation
  22. Trials by Media
  23. Judiciary Trials
  24. Freedom of Media
  25. Corporate Law
  26. ICLS
  27. Registrar of Companies
  28. Official Liquidators
  29. Fixation of Rates
  30. Satellite TV Channel Empanelment Criteria
  31. Decisions on Spot Release
  32. Entertainment Attorney
  33. Information and Broadcast Industry
  34. Electronic Media Advertising Policy of Government of India
  35. Radio, a tool for national change
  36. eMail and ICR related Crimes
  37. Cyber Crimes
  38. Confidentiality
  39. Cyber Squatting
  40. Plagiarism
  41. Cyber Terrorism
  42. Cyber Stacking
  43. Adjudication
  44. Digital Signature
  45. Begar
  46. Fees vs Commission
  47. Conflict
  48. Dispute
  49. Indemnities
  50. AAA Contract
  51. AACA
  52. Drugs
    • Adulterated Drugs
    • Spurious Drugs
    • Misbranded Drugs
    • Bulk Drug
  53. Competent Authority
  54. Register
  55. Unfair Competition
  56. Defectiveness vs Deficiency
  57. Puffery
  58. Ration Black
  59. Operation Black
  60. Depth Approach in Hidden Persuaders
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