Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!

Welcome!

This was made for referential purposes only. The content on this site is made for fair use and for understanding. None of this is official, it has been made by collaborating from websites, articles, and books. The Site does not take responsibility for someone’s Grades. 

Kindly read the FAQ and Privacy Policy Section for any Queries, Issues, Complaints,  or Violation by the Site

I have been able to make the site, its notes, files and development due to the Blessings and Love of God, Parents, Teachers and Friends. I have referred documents which are made available in the Site Folders, and books as well. I do not seek any pride, honour, or appreciation in making any of these notes. The goal and vision is a humble and genuine approach to help students achieve better marks.

 

There are other notes, books, documents made by Professors, which may be far more reliable and superior than mine, I have referred and added from some of those as well.

The Use of the Site is completely an individual’s choice and responsibility.

This website is still Under Development, and on the verge of constant improvement

 

Thank you for bearing with us, and Enjoy Reading! If there are any suggestions, mistakes, grievances, issues, Reach out on

epsit.ghodke@gmail.com

Follow me on my Instagram Account, to connect with me

 



Table of Contents

Explain the various steps involved in launching a website?

Decide the content, think of the platform, buy the website link, make the website, make it locateable on google, add analytics, make its backup [vaat lagti hai varna], dha dhina dhina

 

Launching a website is what you need to do after you’ve designed and built a website (on your computer). You probably know that the content of your website is its most important aspect, but it’s also very important that its intended audience are able to find it, and that visitors to your site can quickly locate the information they are seeking. It’s also a good idea to check that it’s thoroughly optimized to attract new visitors and track their activities.

 

  1. Select and register a domain name. Choose a domain name that is brief, easy to remember, and suited to the content of your website. Some common top-level domains include .com, .edu, .org, and .net, which stand for commercial, education, organization, and network respectively. Try to match the top-level domain to your website’s purpose. However, some top-level domains have no real restrictions (such as org and com), so if the name you want is taken under one domain, it may be available in another.

 

  1. Find, choose and purchase web hosting. Obtain a host and secure the bandwidth necessary to keep your website running smoothly, given the expected traffic. Bandwidth is the amount of data transfer you are allowed within a given time period. You may need to buy more bandwidth as your website grows or else your visitors may experience lag, which could drive them away from your website. Many hosts also provide software to aid you in building your website.

 

  1. Make a backup copy of your website files. One is kept solely on your hard drive where only you can see it and use it for editing, while the other is used by your web host and its content is viewable by anyone with access to the Internet.

 

  1. Strive to make your website easy to navigate. If a person cannot find what they are looking for on your website within 30 seconds, there is a good chance they will leave and never return. Organizing your website into specific sections and then providing links to those sections at the top of each page is an effective and simple way to make your website easy to navigate.

 

  1. Validate your code. Validate your HTML, CSS, XHTML, JavaScript, and XML codes to ensure that your website has clean code and function as intended for visitors. There are several programs available online that validate each type of code.

 

  1. Implement a site map. Site maps aid search engines in accurately indexing your website. A site map is a collection of the various URLs comprising your website. By creating a site map, you allow search bots to find and display the essential pages of your website.

 

  1. Test your website in a variety of web browsers. You should thoroughly test your website to confirm that your design and page structure are displayed as intended. Specifically, view your website with the most popular browsers, including Chrome, Firefox, Internet Explorer, Opera, and Safari, as those browsers are used by the majority of people who are browsing the Internet.

 

  1. Ensure that you’re using SEO-friendly code. Utilize both Meta and ALT tags to ensure that your website not only appears in user searches but that pertinent keywords from the content of your website are displayed. Doing so will more likely pique searchers’ interests and will facilitate more visits to your website. ALT tags are merely a written description to go along with the pictures on your website, and so they are necessary to tell search engines and searchers what kind of pictures you have on your website.

 

  1. Install website analytics to keep track your website’s success and current status. The statistics you’ll be able to monitor include the number of visits your website receives, the amount of time visitors stay, the average number of page views for each visitor, and many other useful statistics. Making use of such software will enable you to make adjustments to the website to increase its effectiveness.

 

  1. Transfer your website’s files to your web host. The copy of your website on your computer is called the local version, and the copy on the web host is called the production version. Now your website’s launch will be complete.

Explain in detail the working of the GOOGLE search engine.

Every search engine has three main functions: crawling (to discover content), indexing (to track and store content), and retrieval (to fetch relevant content when users query the search engine).

 

Crawling

Crawling is where it all begins: the acquisition of data about a website. This involves scanning sites and collecting details about each page: titles, images, keywords, other linked pages, etc. Different crawlers may also look for different details, like page layouts, where advertisements are placed, whether links are crammed in, etc.

But how is a website crawled? An automated bot (called a “spider”) visits page after page as quickly as possible, using page links to find where to go next. Even in the earliest days, Google’s spiders could read several hundred pages per second. Nowadays, it’s in the thousands.

When a web crawler visits a page, it collects every link on the page and adds them to its list of next pages to visit. It goes to the next page in its list, collects the links on that page, and repeats. Web crawlers also revisit past pages once in a while to see if any changes happened.

This means any site that’s linked from an indexed site will eventually be crawled. Some sites are crawled more frequently, and some are crawled to greater depths, but sometimes a crawler may give up if a site’s page hierarchy is too complex.

 

Indexing

Indexing is when the data from a crawl is processed and placed in a database. Imagine making a list of all the books you own, their publishers, their authors, their genres, their page counts, etc. Crawling is when you comb through each book while indexing is when you log them to your list.

Now imagine it’s not just a room full of books, but every library in the world. That’s a small-scale version of what Google does, who stores all of this data in vast data centers with thousands of petabytes worth of drives.

 

Retrieval and Ranking

Retrieval is when the search engine processes your search query and returns the most relevant pages that match your query.

Most search engines differentiate themselves through their retrieval methods: they use different criteria to pick and choose which pages fit best with what you want to find. That’s why search results vary between Google and Bing, and why Wolfram Alpha is so uniquely useful

Ranking algorithms check your search query against billions of pages to determine each one’s relevance. Companies guard their ranking algorithms as patented industry secrets due to their complexity. A better algorithm translates to a better search experience.

 

They also don’t want web creators to game the system and unfairly climb to the tops of search results. If the internal methodology of a search engine ever got out, all kinds of people would surely exploit that knowledge to the detriment of searchers like you and me

 

Search engine exploitation is possible, of course, but isn’t so easy anymore.

 

Originally, search engines ranked sites by how often keywords appeared on a page, which led to “keyword stuffing” — filling pages with keyword-heavy nonsense. Then came the concept of link importance: search engines valued sites with lots of incoming links because they interpreted site popularity as relevance. But this led to link spamming all over the web. Nowadays, search engines weight links depending on the “authority” of the linking site. Search engines put more value on links from a government agency than links from a link directory.

Today, ranking algorithms are shrouded in more mystery than ever before, and “search engine optimization” isn’t so important. Good search engine rankings now come from high-quality content and great user experiences.

 

Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.

 

A Web page’s PageRank depends on a few factors:

 

  • The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.

 

  • How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
  • The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance. Out of these three factors, the third is the most important. It’s easier to understand it with an example.

 

Let’s look at a search for the terms “Planet Earth.”

 

As more Web pages link to Discovery’s Planet Earth page, the Discovery page’s rank increases. When Discovery’s page ranks higher than other pages, it shows up at the top of the Google search results page.

 

Because Google looks at links to a Web page as a vote, it’s not easy to cheat the system. The best way to make sure your Web page is high up on Google’s search results is to provide great content so that people will link back to your page. The more links your page gets, the higher its PageRank score will.

If you attract the attention of sites with a high PageRank score, your score will grow faster.


What is content marketing? How is it helping companies to build an online presence? Explain with examples.

 

Content marketing is a form of marketing focused on creating, publishing and distributingcontent for a targeted audience online. It is often used by businesses in order to:

 

  • Attract attention and generate leads
  • Expand their customer base
  • Generate or Increase online sales
  • Increase brand awareness or credibility
  • Engage an online community of users

 

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

 

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

 

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

 

Content marketing has become the word of the game in the world of internet marketing, and the facts which back it up are:

  • Brands using content marketing save an average of $14 per new customer acquired.
  • Inbound marketing delivers 54% more leads on average than traditional outbound marketing
  • 67% of surveyed B2B companies reported marketing content as a top 3 priority in their 2015 marketing strategy.
  • 76% of marketers are increasing investment in content marketing.

Content marketing campaigns are more focused on the product or service and the content is usually more lucid and informative. You can find a content marketing strategy from design, management to the multi-channel implementation used by successful brands is overwhelming.

#1 Red Bull: ‘Gives You Wings’

Red Bull, an energy drink, was born in the early ’80s. “Red Bull is a media company that happens to sell energy drinks” credited to Red Bull’s Austrian founder Dietrich Mateschitz. Red Bull was one of the first brands to create content that its customers actually sought out. The idea to content marketing is that a brand must give something valuable to get something valuable in return.

 

On Red Bull TV, the brand shows extreme sports videos, culture and lifestyle content, and live events across the world. The brand also created the Red Bull Media House in 2007 to earn revenue from third-party brands by selling them Red Bull’s original content.

Some facts about Red Bull Media House:
  • They launched the online and print magazine The Red Bulletin, which now has a distribution of over 5 million.
  • They spent $2 Million making a movie called The Art of Flight.
  • Sponsored Felix Baumgartner’s famous freefall from space.

 

Red Bull has invested in their content from the inside out and it brings nearly 3X the worldwide sales that its nearest competitor makes. They have made content marketing the key avenue for connection and communication with their brand.

#2 McDonald’s: ‘I’m Lovin’ It’

McDonald’s is probably the world’s biggest fast food brand. As the largest restaurant chain in the world, McDonald’s is no stranger to the effects that content marketing strategy has had on customers. McDonald’s Canada and its agency Tribal DDB Toronto started “Our Food, Your Questions”campaign encouraged customers to submit their own questions about McDonald’s food quality and processes straight to the company. As long as they were clear and related they were answered, no matter how pointed or critical the query. To ask a question, contestants must connect with either Twitter or Facebook, providing social status and a flow in the pool viral effect.

 

Answering approx. 10,000 customer questions has a way of helping you build strong relationships. McDonald’s paced out from behind the brand and shared the truth. And, audience loved their transparency.


What is social media marketing? How do companies use Facebook to reach its audience? Cite with relevant case studies.

A: Social media marketing is the process of marketing through social media sites like TwitterFacebook, and YouTube. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing.

A social media marketing strategy can be as simple as having a company blog, a Twitter account, or attaching “Digg This” and “Tweet This” tags to the end of articles.

It can also be as complicated as having a full campaign that encompasses blogs, Twitter, social networking and viral videos through YouTube.

The simplest form of social media marketing is to tag articles and blog entries for easy submission and voting on social news sites. This type of marketing can often be automated, so it is simple to implement. It can also be very effective for media companies, and can be a great way to promote a company blog.

Social Media Marketing and Blogs

In many respects, blogs can serve as an extension of traditional media. Much as review copies might be sent to traditional media outlets like newspapers and magazines, they can also be sent to popular blogs on the subject.

Blogs also offer the opportunity to put together ‘virtual tours’. For example, many authors have gravitated towards having virtual book tours, which allows them to reach their fans without the travel expenses. These virtual book tours can include author interviews and Q&A sessions as well as book reviews and book giveaways.

Social Media Marketing and Social Networking

It has become increasingly important to have a presence on social networking sites like Facebook and MySpace. In addition to these popular social networks, there are also many specialized social networks that might be the perfect place to set up camp for specific products.

For example, a musician might set up a profile on Last.FM as well as MySpace, while a movie might be best promoted through Flixster in addition to Facebook.

Social networks not only give the marketer a place to get the word out, they also provide a place to interact with customers and allow customers to interact with each other. This can be a great starting point for the marketing to go viral and pick up a grassroots effort.

Social Media Marketing and Twitter

Twitter has picked up a lot of steam in the last year for being a great place for social media marketing. While Twitter has grown far beyond its microblogging roots, it is important to think of Twitter similar to a company blog. While the primary purpose is to get the word out, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or simply repeat the company blog.

In addition to growing a number of followers, Twitter can be particularly effective when interacting with customers and fans.

Social Media Marketing and YouTube

Some of the most effective social media marketing strategies center around YouTube and the viral video. While often more time-consuming and expensive, YouTube can easily become the centerpiece of a larger social media campaign.

Because of its social nature, YouTube can be a great way to interact with customers and get them involved with the marketing as well as the product. An excellent example of social media marketing on YouTube that was done well was Microsoft’s response to the “I’m a Mac” commercials.

Rather than face Apple head on through commercials, Microsoft engaged in a viral “I’m a PC” marketing campaign that centered around customers uploading their own “I’m a PC” video responses. This type of customer interaction is at the core of what social media marketing is all about and is the cornerstone for building an effective strategy.

The more you interact with the customer, the more brand loyalty you build.

Case Study

Leaving behind traditional channels of marketing and advertising, Facebook has been a trailblazer with an enviable wind in their sails, making them the go-to platform for established brands and startups too. Today, let us unearth inspiration from triumphant Facebook Case Studies from the Middle East, Europe and Africa.

Facebook has helped some of the world’s biggest brands, and new businesses to drive sales, boost brand awareness, generate leads and overall heighten and increase their social media presence. Businesses continue to harness the potential of Facebook’s wide and comprehensive reach to thrive and script some impressive Facebook Case Studies in the process. Coca Cola, Nescafe, Melia Hotels, Volkswagen and UNICEF are among the biggest brands in the world to be a part of successful Facebook Case Studies, turning to the platform to raise awareness and promote their brand and products in countries such as Turkey, Egypt, Spain and others from the the Middle East, Europe and Africa.

The world’s most popular beverage brand relied on Facebook to connect with their Turkish consumers and raise awareness around their new global campaign tagline, Taste the Feeling.

Coca Cola leveraged Video, Adverts and other Facebook tools to reach their target audience which helped the company achieve the following results.

Coca Cola worked with agencies, iProspect and Carat to devise a strategy that delivered fantastic results by analyzing audience data effectively to acquire a significant ROI from their ad spends.

Their target audience being 15 to 29 year old youth, Facebook also incorporated Instagram into their strategy and used reach and frequency buying to achieve their goal. On a parallel note with Television ads, Coca Cola Turkey complemented their social media strategy with video ads that banked on storytelling.

“Facebook played a critical role in the Coca-Cola Taste the Feeling campaign by delivering the message to 52% of our core target audience and driving engagement. There has been significant increase in our key performance indicators with the help of Facebook as one of the drivers in our media mix.”, Venüs Özdemir, Connections, Media and Exp Manager, Turkey, Caucasus and Central Asia Region.


What are the various ways in which an online marketing campaign can be carried out?

Determine Objectives & Goals

Without any doubt, objectives are the most fundamental factors of any marketing campaign. Goals will find out the direction for the whole campaign, right from the general strategy to specific tactics. Identifying goals at the beginning will surely influence your creative & strategic ideas and this makes sure your campaign has a focus and it is the best way to optimize your potential return on marketing investment. Clear objectives and goals will unify teams working on the campaign if communicated effectively, and ensuring everyone has a shared vision and works towards the same goal. Campaign goals should be specific, realistic and measurable.

 

Do Deep Competitive Analysis

“Know your enemy and you shall win 1,000 battles.” By knowing the nuts and bolts of all public areas of a competition’s marketing, you can better understand who they are targeting with their marketing, what content they are focusing on or where they have found the most success. Once you know this, you can better understand how you can and should position yourself on these mediums to stay one step ahead of from your competitors.

Determine the strength and weaknesses of the competition because understanding where your competitors are doing well lets you find out where their prime focus is. What are they doing well that you are not focusing on enough? On the other hand, finding the areas where they are failing means you can determine areas of strength to highlight.

 

Determine A Great Strategy

Your digital campaign strategy must take into consideration every single aspect of the campaign, right from the target audience to messaging approach, and from the channels of execution and budget. Remember, developing an effective strategy needs a deep understanding of the different online channels and how they work together, and the best practices to get maximum outcomes. Once nailed down, these strategic decisions must materialize into a broad plan that directs the whole digital marketing campaign.

 

Understand Your Audience Better

To launch a successful digital marketing campaign, you need to get to know and understand your audience better. Although you may already have a strong understanding of your audience, but it’s helpful to start by defining them in the context of your new marketing campaign because this will make sure that you begin with the right mindset, and ensure your messages remain the focus throughout. Spend time defining your target audience, finding where they spend most of their time online or how to reach them in the most effective ways. There are many keyword research tools to begin a well-rounded keyword foundation for SEO.

 

Spread out your keywords

You need to carry out effective research on keywords for the best suited digital marketing campaign. This is because it will ensure that the right people find your brand online. Expanding your keywords list will surely open the doors to plenty of new opportunities and potential clients & customers. Additionally, identifying unique and well-performing keywords help all areas of your business. Without new keywords, you can’t find new leads and customers and can’t grow your site traffic. Keyword expansion can improve your business and save you money.

 

Focus on mobile presence

Today, everyone is going mobile and people carry their smartphones everywhere. Therefore, mobile marketing has become one of the most vital factors in driving business. if your digital marketing campaign isn’t mobile friendly, no matter who your target audience is, then you will lose out on both existing clients and potential customers. Mobile impacts web development and design, user experience, content creation and promotion. Whether it is an app or a mobile feature, you need to make sure that it adheres to their needs. These days, almost every organization or company spends a significant amount of money on mobile ads.

 

Best Use of Digital Marketing Channels

You must have a website for your business if you are the business owner. But, you need to understand the different options that you can use to promote your business, website, brand and products & services online. This is a vital part of digital marketing that you should look after as these channels will be the first-string source of your prospects and leads. Use top digital marketing channels, including:

  • Social Media Marketing: An important aspect of Digital Marketing is learning to use and take advantage of the social media channels like Facebook, LinkedIn, Twitter, YouTube, etc. Keep in mind that making full use of these channels will create better engagement with both new and existing clients.
  • Search Engine Optimization: This is another digital marketing channel that you can use to get more targeted visitors for your business. Time to time, search engine optimization (SEO) proved itself to be an effective and powerful medium for any business due to its capability of providing your website the visibility that it requires online.
  • Pay-per-click (PPC):  PPC is One of the fastest ways to draw more potential customers to your website. It allows you to be seen across these search engines when a user search or type a keyword.

Plan Your Future Content

Plan your future contents, if want to engage or capture your target customers with informative and interesting posts. But, you need to ask a few questions before you begin planning, like What’s your aim for developing a content? Why do you want to create content? Etc. To develop a successful plan, you need to clearly specify your content’s target audience (also known as your “buyer persona). Also, find out which types of content you want to create as there are a variety of options out there for content you can create such as Blogposts, Videos, eBooks, Infographics, Templates.

 

Focus on Timeless Content

There are many types of content available on internet like promotional, keyword based and visual content etc. So you can either write content that’s focused upon a current topic or a generalized content that stays applicable for many years or months. This type of content basically includes information that your readers mostly search for like definitions of various industrial components or articles that explain processes in detail. Such content can easily keep the new as well as old audience engaged while boosting SEO results effectively. So if you are posting timeless content, you can easily be recognized in your market while getting higher returns on investment, with almost no efforts made after posting the content.


What are the various online marketing tools available today? Explain in detail.

 

Search Engine Marketing – SEM

Daily search volumes run into the hundreds of millions and Search Engines drive a huge proportion of all web traffic. Search is usually the first port of call for anyone looking for anything online. Those who seek online, search. Fundamentally, what makes SEM so effective is that you get found by potential customers looking for the service you offer. So, provided you’ve got your keyword strategy right, you’re getting targeted traffic.

Search Engine Marketing is divided into two distinct categories:

Paid Search and Organic Search

Talk about Paid Search and you’re talking Pay Per Click or PPC. Talk about Organic Search and the focus is Search Engine Optimisation or SEO. They’re similar enough to be classified together under SEM but they’re different enough to warrant separate explanations.

 

PPC – Pay Per Click

It does just like it says on the tin. You Pay Per Click. Simple. Targeted. Effective. You buy sponsored adverts on Search Engine Results Pages (SERPs), often displayed either above the normal “organic” listings or across to the right hand side. The beauty of the system is that you’re paying purely on a performance basis, that is, when the ad is clicked on.

A few points on PPC

Advert positioning is based on a bidding system. At its simplest, the highest bidder gets the highest ad placement.

A PPC campaign is a dynamic strategic process. It needs to be closely monitored and managed to ensure maximum ROI.

An appropriate keyword strategy is imperative to ensure the clicks you pay for are as targeted as possible. The more targeted your traffic, the greater your conversion rates, and the better your ROI.

 

SEO – Search Engine Optimisation

Why pay for your clicks when you can get them for free?

SEO is PPC’s roommate in the house of SEM. (I warned you the acronyms would come thick and fast.) Strictly speaking, SEO is about optimising websites to achieve high rankings on the Search Engines for certain selected key phrases.

Sometimes called “organic” or “natural” optimisation, SEO involves making changes to the HTML code, content and structure behind your website, making it more accessible for Search Engines, and by extension, easier to find by users. SEO rewards relevant, helpful websites that add value and give visitors what they’re looking for.

SEO is an extremely cost effective way of generating new business to your site. Once your site ranks highly on a Search Engine Results Page, you don’t pay for any traffic that arrives at your site from that listing. SEO is a continuous process though; both to maintain rankings and improve rankings for other terms that may bring in relevant traffic.

 

Online Advertising

Eyeballs. They’re a large part of the traditional advertising equation. For brand awareness, you need your brand to be seen. Online Advertising is strongest on – adverts on websites, email newsletters and other electronic publications and is generally paid for on a Cost Per Acquisition (CPA) basis. Unlike some of the other eMarketing techniques we’ve looked at, online advertising is not biased towards directly measurable ROI. Rather, it provides a means for combining the brand awareness bias of traditional advertising techniques with the immediacy of eMarketing.

 

Affiliate Marketing

What if you could combine the performance-based cost element of PPC with the brand awareness potential of Online Advertising?

In a manner of speaking, that’s what Affiliate Marketing does. At its simplest, Affiliate Marketing uses affiliate partner websites to display your adverts, and pays them on a Cost Per Acquisition (CPA) basis. Advertisers earn a commission on sales generated.

So while you’re increasing your brand visibility, you are only paying for results. Additionally, you create revenue making opportunities for many other online publishers, helping to grow the eMarketing industry, giving you a warm fuzzy feeling.

 

Viral Marketing

Word-of-mouth is probably the world’s oldest form of marketing. Back when humans first started trading the things they traded, they’d likely find out about where to get what they needed from others. Collaboration and information sharing is a basic human trait and perhaps the one, which made us the dominant species.

 

  • Fast forward to the modern world.
  • Word of mouth in an electronic context.
  • Self-replicating distribution techniques.
  • Exponential growth in campaign reach.

Viral Marketing uses the connectedness of the Internet and the social networks characteristic of electronic communication to build brand awareness exponentially.

People pass on and share things that provide value, especially when the costs of sharing are low, as is case online. Think funny video clips, interactive flash games, competitions, images, text – in fact, viral marketing is limited only by the creativity of the eMarketer. Anything that truly entertains, informs, amuses or intrigues the recipient is likely to be further distributed. A well-orchestrated viral campaign harnesses this basic fact of human nature for the good of the brand.

 

ORM – Online Reputation Management

  • More and more, consumers turn to the Internet for information about products, services and the companies that offer them.
  • Buying a new car? Check out reviews online.
  • Thinking of getting in a new eMarketing agency?
  • Find out what others have said online about their experiences.
  • Your company’s reputation is out there on the web for all to see. Existing and potential customers care about that reputation. And so should you.
  • People are talking. Good things and bad things. Praise and scorn.
  • Are you listening?

ORM means monitoring what’s being said about you. Listening to what customers are saying.

It also means responding. Let your customers know that you hear them. Earn their trust with honesty and openness. Most importantly, engage them. Make them feel included and important and considered. By being aware of what’s being said about you online, you are able to react and put the necessary damage control strategy in place as soon as bad publicity pops up its fat, stupid, ugly head.

 

WebPR

Business has moved online and Public Relations (PR), that indispensable tool of brand awareness, has followed.

Now that most business is conducted on the Internet; the playground of PR has moved online. WebPR allows PR to reach its fullest expression because the potential for getting your brand ‘out there’ is limitless. There is an assortment of ways to market your business globally through WebPR. Various online channels like, Article Banks/Directory Sites, industry related sites, as well as local and international News sites are used to distribute content containing some element of your brand.

Online press releases must drive traffic to your site (your website is not a fancy brochure; it is a marketing tool that needs visitors to become customers). To achieve this, press releases need to be optimised with the appropriate key phrases and links. The link posted at the end of a press release or feature article is a valuable source of driving internet traffic to your website. Writing interesting, high-quality articles on relevant topics and submitting them to content distribution sites is a great way to effectively promote your website or brand.

 

Email Marketing

Direct marketing via electronic means – email marketing is very powerful. It’s also extremely cost effective, highly targeted, customisable, measurable and best of all, takes advantage of the consumer’s most prolific touch point with the Internet, their inbox.

Email marketing is about building virtual relationships with existing and potential clients and maximising the retention and value of these customers. Push your message out to your audience and let it pull them into contact with your company.

With a correctly built mailing list, you have direct access to a targeted audience. Customise and tweak your message, then measure and test to see what techniques are most effective for your particular market. Email marketing is about creating, building up, and capitalising on the relationships you build with your clients.

 

Conversion Optimisation

You’ve built a fantastic site. You’re bringing in lots of traffic thanks to the highly effective SEO, Email, PPC and WebPR techniques we’ve discussed.


What is Adobe Flash? What are its uses?

Adobe Flash is a multimedia software platform used for production of animations, rich Internet applications, desktop applications,mobile applications, mobile games and embedded web browser video players. Adobe plans to end support for this platform by 2020. Flash displays text, vector graphics and raster graphics to provide animations, video games and applications. It allows streaming of audio and video, and can capture mouse, keyboard, microphone and camera input.

  • Artists may produce Flash graphics and animations using Adobe Animate. 
  • Software developers may produce applications and video games using Adobe Flash Builder, FlashDevelop, Flash Catalyst, or any text editor when used with the Apache Flex SDK.

The latest version of Adobe Flash Player is available for major desktop platforms, inclusing Windows, Linux, Solaris and Mac OS X.

The Flash Player plugin can be downloaded for free on recent versions of Web browsers on the aforementioned platforms. Each version of the plugin, whether for Internet Explorer, Mozilla Firefox, Opera, Chrome or Safari, is backward compatible.

Flash Player runs SWF files, an Adobe Flash file format for displaying “animated” vector graphics on the Web. SWF file formats allow audio, video and several other possible forms of interaction with the end user. Once files are created, they can be played by the Adobe Flash Player, working either as a browser plugin or as a standalone player

Flash Player is software that enables multimedia data viewing and streaming capabilities on Web browsers. Flash Player is used to execute multimedia files in Shockwave Flash Format (SWF). These files are created using the primary Adobe Flash and other supported software tools. Flash Player was initially developed by Macromedia Corporation and later acquired by Adobe Systems.

 

Flash Player is also known as Adobe Flash Player.

 

Flash Player is designed to execute and play rich Internet and multimedia data in a Web browser. It can be integrated into most browsers by default, enabling viewing of websites, applications or data, most of which is created in SWF and other file formats.

 

Flash Player supports almost all high-end graphical and audio formats and technologies. It supports and operates Vectors and Raster Graphics, 3-D/2-D animations, HD-quality video codec, Speex audio codec and many others. Flash Player also provides content protection services for streaming data, video on demand and other multimedia delivery models over the Internet. Flash Player is also available for mobile devices such as smartphones and tablets.


What are layers, masks and symbols in Adobe Flash? Explain in detail

Layers

Many graphics and animation programs use layers, so it’s useful to understand how they work. In Flash, working in layers is very important. They make animation easier, they allow you to keep the elements of your animation separate, and they allow you to create scenes with the appearance of depth.

Think of layers as sheets of transparent paper arranged in a stack. Each layer is a separate thing, but when you have a stack of layers, each with drawings on them, they can create an entire scene. You can work on one layer without worrying about messing up the other layers. For instance, if you want to erase something on a layer, you can do it without worrying about erasing anything on other layers. You’ll also find it easier to animate multiple characters if you put them on different layers.

Drawings on higher layers will cover drawings on lower layers, allowing you to create scenes with depth. This is probably easier to show than tell. Below, you’ll see four pictures. The first 3 represent individual layers. The final one shows them all combined, with Layer 1 on top, Layer 2 next and Layer 3 on the bottom. As you can see in the Combined image, the tree on Layer 1 covers the image on Layer 3. The same is true with the dog on Layer 2: because it is above Layer 3, the dog is in front of the wall.

 

Masks

When Clark Kent wears a glass, you can literally not tell who is. I really don’t know why, but thats exactly Masking, selectively hiding certain things so that other area is/not visible.

Masking is a way of selectively hiding and displaying content on a layer. Masking is a way for you to control the content that your audience sees. For example, you can make a circular mask and allow your audience to only see through the circular area, so that you get a keyhole or spotlight effect. In Flash, you put a mask on one layer and the content that is masked in a layer below it. A Mask works like a window blocking out everything but a certain area that you define. A mask controls the visible area in one ore more layers. Any shape, symbol or text object can be used as a mask.


The shape you place in a Mask Layer defines the area that will be visible in the “Masked Layers” below it.
You can also animate a Mask to create great effects in your Flash presentation.

– When creating a Mask Layer, it is important not to mix elements. For example, don’t use an editable shape and a group on the same mask layer, keep it simple.

Creating Masks

For creating a masking effect, you first crate a Mask Layer in the Timeline. Then you must have one (or more) linked Layer below it (dedfined as Masked).


Any layer can be converted into a mask layer, by right-clicking on its name, then choose the Mask option.
With this method, the Layer below it will automatically be converted into a “Masked Layer”, and both will be locked, as shown in the image below.

Symbols

A symbol can include artwork that you import from another application. Any symbol that you create automatically becomes part of the library for the current document.

A symbol is a graphic, button, or movie clip that you create once in the Animate CC (formerly Flash Professional CC) authoring environment or by using the SimpleButton (AS 3.0) and MovieClip classes. You can then reuse the symbol throughout your document or in other documents.

An instance is a copy of a symbol located on the Stage or nested inside another symbol. An instance can be different from its parent symbol in color, size, and function. Editing the symbol updates all of its instances, but applying effects to an instance of a symbol updates only that instance.

Using symbols in your documents dramatically reduces file size; saving several instances of a symbol requires less storage space than saving multiple copies of the contents of the symbol. For example, you can reduce the file size of your documents by converting static graphics, such as background images, into symbols and then reusing them. Using symbols can also speed SWF file playback, because a symbol needs to be downloaded to Flash® Player only once.

Share symbols among documents as shared library assets during authoring or at runtime. For runtime shared assets, you can link assets in a source document to any number of destination documents, without importing the assets into the destination document. For assets shared during authoring, you can update or replace a symbol with any other symbol available on your local network.

Types of symbols

Each symbol has a unique Timeline and Stage, complete with layers. You can add frames, keyframes, and layers to a symbol Timeline, just as you can to the main Timeline. When you create a symbol you choose the symbol type.

  • Use graphic symbols  for static images and to create reusable pieces of animation that are tied to the main Timeline. Graphic symbols operate in sync with the main Timeline. Interactive controls and sounds won’t work in a graphic symbol’s animation sequence. Graphic symbols add less to the FLA file size than buttons or movie clips because they have no timeline.
  • Use button symbols  to create interactive buttons that respond to mouse clicks, rollovers, or other actions. You define the graphics associated with various button states, and then assign actions to a button instance. For more information, see Handling events in the ActionScript 3.0 Developer’s Guide.
  • Use movie clip symbols  to create reusable pieces of animation. Movie clips have their own multiframe Timeline that is independent from the main Timeline—think of them as nested inside a main Timeline that can contain interactive controls, sounds, and even other movie clip instances. You can also place movie clip instances inside the Timeline of a button symbol to create animated buttons. In addition, movie clips are scriptable with ActionScript®.
  • Use font symbols to export a font and use it in other Animate documents.

What is a timeline in Adobe Flash? Explain the various keys involved in the timeline.

The timeline is one of the most important tool in Flash. On a timeline you have frames and key frames. A frame is simply an intermediary between key frames; there is no change in the amount of objects on the stage during a normal frame. Key frames are major changes in the state of the stage. You use them to add a new object or end/begin an animation. Key frames are marked by small squares with a black dot in them. Blank key frames are marked by a square with an empty dot. You can insert a frame with F5, a blank key frame with F7, and a non-blank key frame with F6. (You can also insert frames and key frames from the contextual menu, which can be accessed by right-clicking on the timeline.) All commands to insert and delete key frames are available by right clicking (Mac: Control Click) on any frame of the timeline. On a timeline there are layers. A layer can contain only 1 animation at a time, so therefore to animate multiple objects you need to use multiple layers to do multiple animations. Any layer above another layer will have the layers contents stacked above the
lower layer.

The timeline is where the bulk of the animation process takes place. This is where you control the speed at which a movie element moves, when it enters and exits the scene, and its depth, or stacking order, in relation to other elements in the scene.

Layers

A single frame on the timeline can have multiple layers, whose combined content you can view on the stage. This means you can split the various animated elements of each frame’s content into individual layers. Just remember that a single frame can comprise hundreds of layers. Layers are useful for creating complex animations in which a number of movie elements are used simultaneously but in different ways.

Playhead

The playhead is to the timeline what the Arrow tool is to the stage. It allows you to identify the frame being edited, select a frame to work on, and scrub the movie—that is, watch it play by dragging the playhead. The red vertical line of the playhead stretches across multiple layers to help you identify all of a frame’s content.

Timeline Ruler

The timeline ruler provides a sequential display of frames along the timeline. Frame increments are marked in two ways: frame ticks, which are small vertical lines on the ruler, and frame numbers, which are displayed for every fifth frame. Normally, frame numbers are centered between the two ticks that define the frame. Three-digit frame numbers are left-aligned to the frame they represent.

Timeline Status Bar

The status bar of the timeline provides the following information

  • Current frame. Indicates the frame number whose contents are currently visible on the stage. Also indicates the current position of the playhead.
  • Frame rate. When your movie is not playing, this box displays the current frames-per-second (fps) setting for your movie. When your movie is playing in the authoring environment, this box (which is dynamically updated) reflects the actual playback speed. Actual playback speed can differ from the frames-per-second setting you selected in the Document Properties dialog box—often as the result of processor-intensive animation, which can cause your movie to slow in some segments.
  • Elapsed time. Indicates the amount of time (in seconds) between the first frame of your movie and the current frame. The number is dynamically updated as you play your movie in the authoring environment.

Center Frame Button

If you click the Center Frame button in the lower left of the timeline, Flash centers the playhead’s current frame position on the timeline. This means that if you scroll to Frame 900 of a 1,000-frame movie while the playhead remains on Frame 200, clicking this button will cause the timeline to quickly scroll back to Frame 200, with the play-head centered on the timeline

Frame View Options

The Frame View button, which is located in the upper right of the timeline window, allows you to set different modes for viewing frames on the timeline. By clicking this button, you are presented with the following options:

  • Frame Width. Options include Tiny, Small, Normal, Medium, and Large.
  • Frame Height. This option reduces the display height of frames on the timeline by 20 percent. If your movie contains a number of layers, choosing this option shrinks the entire stack of layers in a scene, so that more layers are displayed—and you can spend less time scrolling the timeline to access frames on a particular layer.
  • Tinted Frames. By default, sections of frames are tinted different colors to help you distinguish them. You can turn this option on or off (see the next section for more details).
  • Preview. This option causes the graphics on each frame in every layer to be displayed within the boxes on the timeline that represent frames. Flash automatically scales the graphics to fit within the frame boxes
  • Preview in Context. This option is similar to Preview, except that graphics are scaled to reflect their size as they will appear in the overall movie

Timeline Menu

The context-sensitive Timeline menu provides quick access to several timeline-related commands, including adding and deleting frames, defining frame properties, creating motion tweens, and more


What is HTML? Explain the steps involved to create an HTML file.

  • Hypertext Markup Language (HTML) is the standard markup language for creating web pages and web applications.
  • With Cascading Style Sheets (CSS) and JavaScript it forms a triad of cornerstone technologies for the World Wide Web. 
  • Web browsers receive HTML documents from a web server or from local storage and render them into multimedia web pages.
  • HTML describes the structure of a web page semantically and originally included cues for the appearance of the document.
  • HTML elements are the building blocks of HTML pages.
  • With HTML constructs, images and other objects, such as interactive forms, may be embedded into the rendered page.
  • It provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items.
  • HTML elements are delineated d. Tags such as <img /> and <input /> introduce content into the page directly.
  • Others such as <p>…</p> surround and provide information about document text and may include other tags as sub-elements. Browsers do not display the HTML tags, but use them to interpret the content of the page.
  • HTML can embed programs written in a scripting language such as JavaScript which affect the behavior and content of web pages. Inclusion of CSS defines the look and layout of content
  • HTML must be formatted using a very basic, stipped-down, generic code know as ASCII (often called “text” or “plain text”).
  • If you upload a document formatted in Microsoft Word or WordPerfect, for example, your Web browser cannot display the file because it is not written using text/ASCII/HTML code. NotePad, however, is a common Windows accessory that saves documents only in text format, which makes it ideal for formatting HTML. Word and WordPad can save documents as ASCII text and HTML, but this approach can lead to problems.

Creating HTML files in NotePad

    1. Open NotePad/NotePad++/Dreamweaver[and many more but the Syllabus focuses on these three]
    2. NotePad should launch with a new document open. From the File pull-down menu, Select “Save As,” save the file to the Desktop, and name the file using the “.html” extension (e.g., “home.html”). You must be sure to save the file with the “.html” extension because NotePad will otherwise add the “.txt” extension which will confuse most Web browsers.
    3. Enter your Codes and Tags. You can cut and paste from the cheat sheet/templates
    4. The basic structure then of any HTML page is:

 

  • <html>
    <head>
    [header info used by some web servers, not displayed]
    </head>
    <body>
    [all the HTML for display]
    </body>
    </html>

 

  1. Save the file.
  2. Upload the document to the proper place in your public_html directory (see instructions). If you use FTP to upload your document, you can create directories through FTP using the “MKDIR” command on the server-side of the connection (usually the right-hand side of the FTP interface).

Design a page in HTML to show all the types of list with an output.

HTML lists are used to present list of information in well-formed and semantic way. There are three different types of list in HTML and each one has a specific purpose and meaning:

  • Ordered list — Used to group a set of related items, in a specific order.
  • Unordered list — Used to group a set of related items, in no particular order.
  • Description list — Used to display a list of terms and their descriptions.

Ordered Lists

An ordered list, created using the <ol> tag, and each list item starts with the <li> tag. Ordered list contain information where order should be emphasized. The list items in ordered lists are marked with numbers.

<ol>

<li>Mix ingredients</li>

<li>Bake in oven for an hour</li>

<li>Allow to stand for ten minutes</li>

</ol>

 

The type attribute of the <ol> tag, defines the type of the list item marker:

type=”1″ The list items will be numbered with numbers (default)

type=”A” The list items will be numbered with uppercase letters

type=”a” The list items will be numbered with lowercase letters

type=”I” The list items will be numbered with uppercase roman numbers

type=”i” The list items will be numbered with lowercase roman numbers

 

Unordered Lists

An unordered list created using the <ul> tag, and each list item starts with the <li> tag. The list items in unordered lists are marked with bullets (small black circles), by default.

<ul>

<li>Chocolate Cake</li>

<li>Black Forest Cake</li>

<li>Pineapple Cake</li>

</ul>

 

Definition Lists

A definition list is a list of items, with a description of each item. The definition list created using <dl> tag. The <dl> tag is used in conjunction with <dt> — defines the item in the list, and <dd> describes the item in the list:

<dl>

<dt>Maths</dt>

<dd>Two Plus Two is Four Minus One thats Three. Quick Maths</dd>

<dt>Ting</dt>

<dd>Ting goes skrrrraa.</dd>

</dl>

 


Using tables design a page in HTML to prepare a calendar of your birthday month with the date highlighted.

Program Code :

So look basically you make a HTML Layout, You Describe the Alignment, Name, Year, Font of the Table, You then Describe the Colour and stuff, And then you keep on Playing with that <td> Tag, and after every week [?] You close it. GG WP EZ[Good Game, Well Played Easy]

Also HOW DOES IT LOOK LIKE? Well I added an Image right after the Table Tag inside the Table Thing.

Dhamaal [Part One]
Double Dhamaal[Part 2]
Sorry I got sick jokes.
<html>

<head>

<title>Calendar</title>

</head>

<body>

<center>

<table border="4" cellpadding=18px>

<tr>

<td colspan="7" align="center"><h2>November 2017</h2></td>

</tr>

<tr>

<th bgcolor="black"><font color="white">Sun</th>

<th bgcolor="black"><font color="white">Mon</th>

<th bgcolor="black"><font color="white">Tue</th>

<th bgcolor="black"><font color="white">Wed</th>

<th bgcolor="black"><font color="white">Thu</th>

<th bgcolor="black"><font color="white">Fri</th>

<th bgcolor="black"><font color="white">Sat</th>

</font>

</tr>

<tr>

<td></td>

<td></td>

<td></td>

<td>1</td>

<td>2</td>

<td>3</td>

<td>4</td>

</tr>

<tr>

<td>5</td>

<td>6</td>

<td>7</td>

<td>8</td>

<td>9</td>

<td>10</td>

<td>11</td>

</tr>

<tr>
<td>12</td>

<td>13</td>

<td>14</td>

<td bgcolor="red">15</td>

<td>16</td>

<td>17</td>

<td>18</td>

</tr>

<tr>

<td>19</td>

<td>20</td>

<td>21</td>

<td>22</td>

<td>23</td>

<td>24</td>

<td>25</td>

</tr>

<tr>

<td>26</td>

<td>27</td>

<td>28</td>

<td>29</td>

<td>30</td>

<td></td>

<td></td>

</tr>

</table>

</center>

</body>

</html>



Design an email signup form in HTML. Show output.

 

What does &NBSP; even mean?

Non-breaking Space

A common character entity used in HTML is the non-breaking space: &nbsp;

A non-breaking space is a space that will not break into a new line.

Two words separated by a non-breaking space will stick together (not break into a new line). This is handy when breaking the words might be disruptive.

 

Another common use of the non-breaking space is to prevent that browsers truncate spaces in HTML pages.

If you write 10 spaces in your text, the browser will remove 9 of them. To add real spaces to your text, you can use the &nbsp; character entity.

 

<html>

<head>

<title>Email Signup</title>

</head>

<body bgcolor=”pink”>

<h1><center><u>Email Signup</u></center></h1>

<br><br><br>

<form name=”form1″ method=”post” action=”signup.html”>

 

<b> NAME : </b>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”fname” size=30>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”fname” size=30 value= “ANDRE” disabled>

<br><br><br>

 

<b> SURNAME :</b>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text name=”sname” size=30>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”sname” size=30 value= “CARVALHO” disabled>

<br><br><br>

 

<b> EMAIL ID : </b>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”email” size=30>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”email” size=30 value= “wubbalubbadubdub@gmail.com” disabled>

<br><br><br>

 

<b> ALTERNATE ID : </b>

<input type=”text” name=”email” size=30>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”text” name=”email” size=30 value= “wubbalubbdubdub@gmail.com” disabled>

<br><br><br>

 

<b> PASSWORD : </b>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”password” name=”pass” size=30 maxlength=10>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<br><br><br>

 

<b> RECONFIRM : </b>

&nbsp;&nbsp;&nbsp;

<input type=”password” name=”pass1″ size=30 maxlength=10>

<font color=”red”><sup>*</sup></font>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<br><br><br>

 

<b> GENDER : </B>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”radio” name=”rb1″ Value=”MALE”>&nbsp;MALE

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”radio” name=”rb2″ Value=”FEMALE”>&nbsp;FEMALE

<br><br><br>

<br><br>

 

<font size=8 font color=”black” >

<input type=”button” name=”b1″ value=”SUBMIT”>

&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

<input type=”reset” name=”reset” value=”RESET”>

</font>

</body>

</html>


Explain the 7 elements of forms in html with code and a neat diagram.

 

<form> Element

The HTML <form> element defines a form that is used to collect user input:

<form>

.

form elements

.

</form>

 

An HTML form contains form elements.

Form elements are different types of input elements, like text fields, checkboxes, radio buttons, submit buttons, and more.

 

<input> Element

The <input> element is the most important form element.

 

The <input> element can be displayed in several ways, depending on the type attribute.

 

Type

Description

<input type=”radio”> Defines a radio button (for selecting one of many choices)
<input type=”submit”> Defines a submit button (for submitting the form)
<input type=”text”> Defines a one-line text input field

 

Text Input

<input type=”text”> defines a one-line input field for text input:

Example

<form>

First name:<br>

<input type=”text” name=”firstname”><br>

Last name:<br>

<input type=”text” name=”lastname”>

</form>

 

Radio Button Input

<input type=”radio”> defines a radio button.

Radio buttons let a user select ONE of a limited number of choices:

Example

<form>

<input type=”radio” name=”gender” value=”male” checked> Male<br>

<input type=”radio” name=”gender” value=”female”> Female<br>

<input type=”radio” name=”gender” value=”other”> Other

</form>

 

The Submit Button

<input type=”submit”> defines a button for submitting the form data to a form-handler.

The form-handler is typically a server page with a script for processing input data.

The form-handler is specified in the form’s action attribute:

Example

<form action=”/action_page.php”>

First name: <br>

<input type=”text” name=”firstname” value=”Mickey”><br>

Last name:<br>

<input type=”text” name=”lastname” value=”Mouse”><br><br>

<input type=”submit” value=”Submit”>

</form>

 

The Action Attribute

The action attribute defines the action to be performed when the form is submitted.

Normally, the form data is sent to a web page on the server when the user clicks on the submit button.
In the example above, the form data is sent to a page on the server called “/action_page.php”. This page contains a server-side script that handles the form data:

<form action=”/action_page.php”>

 

The Method Attribute

The method attribute specifies the HTTP method (GET or POST) to be used when submitting the form data:

<form action=”/action_page.php” method=”get”>

or:

<form action=”/action_page.php” method=”post”>


Using div tabs design a page in html consisting of header, footer, menu and content.

<html lang=”en”>

<head>

<meta charset=”utf-8″>

<title>HTML5</title>

<!–[if lt IE 9]>

<script src=”https://oss.maxcdn.com/libs/html5shiv/3.7.0/html5shiv.js”></script>

</script>

 

<style>

body {

font-family: Verdana,sans-serif;

font-size: 0.9em;

}

 

header, footer {

padding: 10px;

color: white;

background-color: black;

}

 

section {

margin: 5px;

padding: 10px;

background-color: lightgrey;

}

 

article {

margin: 5px;

padding: 10px;

background-color: white;

}

 

nav ul {

padding: 0;

}

 

nav ul li {

display: inline;

margin: 5px;

}

 

</style>

</head>

<body>

 

<header>

<h1>Meme Times</h1>

</header>

 

<nav>

<ul>

<li>News</li>

<li>Anime</li>

<li>Hentai</li>

</ul>

</nav>

 

<section>

<h2>News Section</h2>

<article>

<h2>News Article</h2>

<p> Fight My Soldiers. Scream My Soldiers. Dedicate your Hearts.</p>

</article>

 

<article>

<h2>News Article</h2>

<p This is a dun dun dun paragraph </p>

<p This is a dun dun dun paragraph </p>

</article>

</section>

 

<footer>

<p>&copy; 2017 Follow Kalingad_Dynasty on Instagram</p>

</footer>

 

</body>

</html>


What is CSS? Explain its various types.

A: Most web pages are made from HTML, or hypertext markup language. This is the standard way to decorate plain web text with fonts, colors, graphic and hyperlinks (clickable text that magically transports the user somewhere else). But websites can get really big. When that happens, HTML is a very hard way to do a very easy thing. CSS (cascading style sheets) can make decorating web sites easy again! Think of CSS as a kind of computer dress code. CSS mainly does just one thing: it describes how web pages should look. Even better, CSS can be easily separated from HTML, so that the dress code is easy to find, easy to modify, and can rapidly change the entire look of your web site. Like a dress code at school, you can change your CSS and the look of your students will change with it. Style sheets allow you to rapidly alter entire websites as you please, just like a fashion craze allows people to change with the times yet remain the same people.

 

CSS comes in three types:

  • In a separate file (external)
  • At the top of a web page document (internal)
  • Right next to the text it decorates (inline)

 

External style sheets are separate files full of CSS instructions (with the file extension .css). When any web page includes an external style sheet, its look and feel will be controlled by this CSS file (unless you decide to override a style using one of these next two types). This is how you change a whole website at once. And that’s perfect if you want to keep up with the latest fashion in web pages without rewriting every page!

Internal styles are placed at the top of each web page document, before any of the content is listed. This is the next best thing to external, because they’re easy to find, yet allow you to ‘override’ an external style sheet — for that special page that wants to be a nonconformist!

 

Inline styles are placed right where you need them, next to the text or graphic you wish to decorate. You can insert inline styles anywhere in the middle of your HTML code, giving you real freedom to specify each web page element. On the other hand, this can make maintaining web pages a real chore

 

External style sheets are separate files full of CSS instructions (with the file extension .css). When any web page includes an external style sheet, its look and feel will be controlled by this CSS file (unless you decide to override a style using one of these next two types). This is how you change a whole website at once. And that’s perfect if you want to keep up with the latest fashion in web pages without rewriting every page!

 

Internal styles are placed at the top of each web page document, before any of the content is listed. This is the next best thing to external, because they’re easy to find, yet allow you to ‘override’ an external style sheet — for that special page that wants to be a nonconformist! Inline styles are placed right where you need them, next to the text or graphic you wish to decorate. You can insert inline styles anywhere in the middle of your HTML code, giving you real freedom to specify each web page element. On the other hand, this can make maintaining web pages a real chore


What is Adobe Dreamweaver? What are its advantages over traditional designing of web page?

 

Adobe Dreamweaver is a proprietary web development tool developed by Adobe Systems. Dreamweaver was created by Macromedia in 1997 and was maintained by them until Macromedia was acquired by Adobe Systems in 2005.

Adobe Dreamweaver CC is a web design and development application that combines a visual design surface known as Live View and a code editor with standard features such as

  • syntax highlighting,
  • code completion,
  • code collapsing
  • real-time syntax checking
  • and code introspection for generating code hints to assist the user in writing code.

Combined with an array of site management tools, Dreamweaver lets its users design, code and manage websites, as well as mobile content. Dreamweaver is an Integrated Development Environment (IDE) tool. You can live preview of changes for the frontend. Dreamweaver is positioned as a versatile web design and development tool that enables visualization of web content while coding.

Advantages

Ease and efficiency of use

This software has not only been designed with advanced level users in mind but also for beginners. Simple and complex websites can be designed using a point and click method.

 

The ability to view html pages during the design process

Users of Dream Weaver have the ability to select different views when creating web pages. A ‘code view’ shows only the html code for the page. A ‘design view’ gives an indication of how the html page will appear in a browser. ‘A split view’, as the name implies, allows you to see the code view and design view at the same time. Both views are updated automatically as changes are being made and the user can immediately see the effect of any changes. 

 

The ability to create consistent looking web pages

This software includes templates for web pages to assist in the design process. Template files can be created by the user or alternatively, ready prepared templates are available. This feature makes it possible for beginners to design web pages as the workload is reduced. If your site is made up of twenty pages based around a particular template design, for example, it will have a consistent style and therefore be more user friendly.

 

Managing and updating websites effectively


Website designers can make changes to the design of a website simply by editing the Dream Weaver template files. This eliminates the need to alter each page manually because Dream Weaver can automatically update the pages created using a template. This saves much time and effort. Furthermore, the use of templates means that the code and design are separate. As a result, changes can be made to the content without the risk of making unnecessary or incorrect alterations to the code.

 

Easy to upload using FTP

 

Dream Weaver software comes with built in FTP features so it is possible to upload files directly to your website.

 


Customisable software

Users of Dream Weaver can customize the look of the software to match their requirements. Menus, tabs, commands, fonts and code colouring can all be adjusted to personal preference. This can effectively streamline the web design process.


What are the various views available in Dreamweaver? Explain then in detail

A: The Document window shows the current document. To switch views of the document, use the view options on the Document toolbar.

You can also switch views, using the View options in the View menu.

 

Live view

displays a realistic representation of what your document will look like in a browser, and lets you interact with the document exactly as you would in a browser. You can edit HTML elements directly in Live View and instantly preview your changes in the same view as well. For more information on editing in Live View, see Edit HTML elments in Live View.

 

Design view

is a design environment for visual page layout, visual editing, and rapid application development. In this view, Dreamweaver displays a fully editable, visual representation of the document, similar to what you would see when viewing the page in a browser.

 

Code view

is a hand-coding environment for writing and editing HTML, JavaScript, and any other kind of code.

  • Code – Code is a split version of Code view that lets you scroll to work on different sections of the document at the same time.
  • Code – Live lets you see both Code view and Live view for the same document in a single window.
  • Code – Design lets you see both Code view and Design view for the same document in a single window.

Live Code displays the actual code that a browser uses to execute the page, and can dynamically change as you interact with the page in Live view.


What is Adobe Audition? Explain its uses.

https://www.vtc.com/products/AdobeAudition15/Introduction/45831


What is Adobe Premiere Pro? Explain its uses.

It is a basic, average answer, contact me if you have better

Adobe Premiere is a video editing software package suitable for both amateur enthusiasts and professionals. It can be purchased and used alone, or alongside other applications such as Adobe Photoshop, After Effects, etc..

How Does Premiere Work?

Like most editing softwares, Premiere works by importing video from a source such as a video tape onto your hard drive, then allowing you to create new edited versions which you can export back to tape, disc or other medium.

How Good Is Premiere?

Premiere is a powerful editing tool, capable of producing broadcast-quality and high-definition video. It is a very popular package amongst video enthusiasts and professionals, although other packages are usually preferred for the very top level of television production.

Premiere has a nice clean interface which is relatively easy to use for people of all skill levels.

What Can Premiere Do?

  • Import video, audio and graphics in a wide variety of formats.
  • Edit, manipulate and arrange these elements in a visual timeline.
  • Add effects, filters, titles, etc.
  • Export your edited video in a variety of formats, including video tape recordings, DV, DVD, and common Internet video formats.

What Can’t Premiere Do?

Although Premiere can do all common editing tasks and is suitable for most situations, if you are looking for a high-performance solution you should note the following:

  • The built-in title maker is fine for most titles but is not particularly advanced.
  • Premiere has some good audio mixing and effects features, but serious sound editing will need a specialist sound application (e.g. Adobe Audition or Soundbooth).
  • The range of transitions and special effects is adequate but professionals are likely to want to purchase more from third party suppliers.

Some features are absent by design, encouraging you to purchase separate Adobe products such as After Effects (special effects) or Audition (audio). The good news is that, if you really need these features, you can purchase multiple Adobe products in various bundles which gives you a very powerful production suite at a very reasonable price.

Note: From version cs3, Premiere ships with Encore (DVD) and OnLocation (File capture, Windows-only).

What Does Premiere Cost?

Premiere is a mid-range application. If budget is your main concern, you can probably find something cheaper to suit your needs. Conversely, if budget is not an issue and performance is paramount, you can pay many times the price of Premiere for the very best systems.

In our opinion, Premiere Pro is a good, cost-effective option for most editing situations.

Summary

Adobe Premiere has been around for a long time and enjoys a very stable user base. It is a solid, professional-level application which will be more than adequate for most editing situations.


What do we mean by animation? Explain its various types in detail.

ANIMATION is nothing more than an optical illusion – a way of tricking our eyes into thinking that lots of static pictures are one moving image. Since the success of sites such as YouTube, simple shorts can be attempted by anyone, and stop-motionanimations with everyday objects are some of the most popular and artistic videos. If you have tried some simple animation already, an animation course will develop this with more sophisticated materials. The basic processes and techniques are the same for all animation, and because of the wide range of applications, animation graduates are in high demand. So if you are an amateur animator, why not read on to learn more about the different types of animation.

Simple animations

Before film was invented, there were early forms of animated pictures. The zoetrope, for example, is wheel with a number of static pictures around the inside so that they appear to move when the wheel spins. Flipbook animation is very similar, and places pictures on every page of a book so that it creates an optical illusion when the pages are flipped quickly. Whilst both of these don’t need a camera, object animation and chuckimation involves filming regular inanimate objects, such as Lego or action figures, and animating them using stop-motion or off-camera hand-movement. Pixilation uses people as stop-motion characters in a similar way.     

Traditional animation

Traditional animation is sometimes called hand-drawn animation or cel animation and, for most of the 20th Century, many popular animated films were created this way. It was a lengthy process. Thousands of pictures were drawn entirely by hand on acetate sheets, or cels, with each cel being slightly different from the one before it. Each cel was photographed onto a separate frame of film so that when the filmreel was played, the animation moved. This form of animation could also be combined with live-action video by placing the cels on top of the film. This technique was popular in the late 80s and early 90s, and was used in films such as Space Jam and Who Framed Roger Rabbit.

Traditional animation takes a lot of artistic skill and has many different artistic styles: Disney’s films are very recognisable and considered quite realistic, whilst Studio Ghibli characters have a distinctive anime look. More stylistic drawings were used for many cartoon programmes, such as The Flintstones, and the Beatles’ Yellow Submarine used a pop-art style that was popular at the time it was made. The music video for the song “Take On Me” by A-ha is a good example of another style of traditional animation called rotoscoping, which used a live-action recording as a template for animation. In this video, a very simple pencil-sketch style was used.

In fact, any style of art can be turned into animation. Although this traditional animation became unnecessary when digital techniques were invented, some modern animators, such as those who worked on the 2010 film The Illusionist, still choose to use this form.

Computer Animation

Computer technology revolutionised the animation world. Computer animation includes a very wide range of techniques, but in essence is any animation that is created digitally using a computer. Whilst forms of computer animation have been around since the 1960s, it came into general use in the 1990s when animators began using it alongside traditional animation. It is more controllable and faster than traditional animation and computer animation can be broken down into two main types:

Digital 2D can be created using computer programs such as Flash, After Effects, Cel Action and TV Paint. These programs have varying levels of intricacy – from simple stick-person animation figures, to entire worlds. Just as in traditional animation, 2D animation can use different layers to build up pictures. It can show anything from backgrounds and landscapes, to multiple characters and crowds. Digital 2D animation is not used for artistic purposes as much anymore, due to the lack of depth, but is still used in advertising and desktop publishing. It is also the basis of many graphical user interfaces (GUIs) that you use every day, including Mac OS and Microsoft Windows.

Digital 3D uses programmes such as Maya to create animation with more depth. An animator will often create a very simple version (or skeleton) for a digital character (or Avar) and build up from this with digital muscles, skin, hair, pores etc. The animator will use keyframing to set the Avar’s position, just as they would in traditional animation. However, they don’t need to do it on every frame, but just key ones – the computer programs then fill in the movement between the key frames to create a full animation.  Digital animation can be very realistic, and animators can be very artistically skilled to create a character. Some animators will specialise – for example facial animators just work on the facial movements and speech of a character, rather than the whole thing.

Motion capture is method used to make 3D digital animation as life-like as possible. An actor will be filmed doing actions, speaking, or even acting full scenes, whilst special sensors on their body and face are ‘captured’ by a film camera.  This is then translated into a digital character, which can be controlled by the animator. This type of digital animation is often used in blockbusters, including Dawn of the Planet of the Apes and the new The Legend of Tarzan film.  

Stop motion

Stop-motion is a simple, but time-consuming, form of animation where objects are physically manipulated and filmed frame-by-frame. Stop motion comes in many forms: Object animation and pixilation can use the stop-motion technique without specialist equipment, but special stop-motion models have often been used for special effects in live-action films. The 1933 King Kong film was famous for the stop-motion ape, and the original Star Wars films and The Terminator used stop motion models for many of the aliens and machines.

Other forms of stop-motion use artistic materials to create the physical objects. The earliest known animated feature-film usedcut-out animation, where flat pictures are physically cut out of paper or fabric and animated. The children’s show Charlie and Lolauses a cut-out animation style. Another form of stop-motion uses puppets, such as Tim Burton’s animated films. These puppets often have hundreds of interchangeable heads to create lip-movement and facial expressions. Claymation is the name given to stop-motion that is made with clay or plasticine figures. Plasticine is easily moved and shaped, so the figures can be moved very carefully and precisely. It takes a long time to create a claymation, as a figure is usually moved about twelve times for every second of film. Aardman Animation’s Chicken Run is a claymation film, and currently the highest-grossing stop-motion film ever made.


Explain the graphical user interface of Adobe Flash with a neat diagram.

Official Video by Adobe

YouTube Video for Clarification

 

The Tools menu is probably the most used panel in Flash. In it are the tools needed to manipulate items on the stage. It can also be used to do actions on the timeline.

 

Here are the main tools and their uses;

 

  • Selection Tool (v) – Selecting whole objects and moving them.
  • Subselection Tool – Selecting partial objects.
  • Line Tool – Drawing straight lines.
  • Lasso Tool – Selecting irregular shaped pieces of an object
  • Pen Tool – Drawing non-straight and curved lines.
  • Text Tool (t) – Inputting a textbox onto the stage.
  • Oval Tool – Drawing oval and circle shapes. (Drag + Holding Shift = Circles)
  • Shape Tool – By default draws rectangles. (Drag + Holding Shift = Squares)
  • Pencil Tool – Free drawing thin lines.
  • Brush Tool- Free drawing brush shapes.
  • Free Transform – Scale, rotate, and skew an object.
  • Fill Transform – Distort the gradient fill of an object.
  • Stroke Tool – Change the color and size of a stroke.
  • Fill Tool – Change the color of a fill.
  • Eyedropper – Sample a color from the stage.
  • Eraser – Use a brush to erase parts of an object.
  • Hand Tool – Move the stage around if it is not all visible.
  • Zoom – Zoom in or out.


Explain the graphical user interface of Adobe Dreamweaver with a neat diagram.

Adobe went ahead and made a tutorial but its really huge, here

 

There are very less Answers for these Questions, try this Link


Explain the graphical user interface of Adobe Audition with a neat diagram.

 

So a guy made a video about it, I am really sorry that I only provided videos for these answers, here


Explain the graphical user interface of Adobe Premiere Pro with a neat diagram.

https://www.agitraining.com/adobe/premiere-pro/tutorials/understanding-the-workspace


Explain the graphical user interface of 3DS Max with a neat diagram.

https://knowledge.autodesk.com/support/3ds-max/getting-started/caas/CloudHelp/cloudhelp/2016/ENU/3DSMax/files/GUID-212A9477-E69E-4174-BB6F-1B7FD97A4281-htm.html

http://download.autodesk.com/us/3dsmax/skillmovies/index.html?movie=getstarted&lang=en&auto


With the help of a recent Hollywood movie explain the various visual and audio effects being applied in the movie.

They use VFX, they use the greenscreen, then they just act like blank kids, and they add sound effects, a sound defines what and how a scene or its atmosphere is. Promote the benefits of Premiere Pro in this Answer.

 

Peter Jackson truly propelled the technology into its next stage by incorporating artificial The recent blockbuster Iron Man clearly needed to use huge elements of CGI, but for certain passages of the film it’s hard to tell what is composited and what is real life footage. The Iron Man’s cybernetic costumes started life as hardware, but Stan Winston Studio built practical versions of all the suits, along with those worn by Iron Man’s nemesis, Iron Monger. These suits were used during the live shoot, but the physical props were replaced with digital versions when needed.

 

Visual effects giant Industrial Light and Magic (ILM) did the bulk of the compositing and animation for the film, including building the virtual suit. Because ILM was also responsible for Transformers, it had experience of rendering metal objects. But Iron Man was a different kind of movie: “The designs needed to be believable,”

Jackson wanted software that would allow hundreds of humans and orcs to interact naturally without the need to animate each character individually. Each soldier had to fight the right enemy and behave as a character would in battle. The answer came via a developer named Stephen Regelous, who created Massive. This program allowed developers to quickly create thousands of individual characters, each of which responded differently to its surroundings.

 

The reactions of every character affected other characters in turn, changing how they acted and allowing motion-captured animations to create a realistic scene. Without Massive, the battle scenes of Middle Earth would have been near-impossible to create. An apocryphal tale recalls how Massive’s AI was so sharp that when confronted with thousands of baying orcs, the armies of Middle Earth quite sensibly turned tail and ran away in terror. In reality, a bug in Massive caused the glitch, but the other story is an excellent anecdote.

Special effects were used to dilapidate NYC, remove stray New Yorkers from windows and stall moving cars seen in wide shots. “We didn’t want to make an apocalyptic movie where the landscape felt apocalyptic,” said Lawrence. “There’s something magical about an empty city, as opposed to it being dark and scary.”

Whether adding fantastical characters and scenery, removing human elements or simulating epic battles, CGI is now a staple element of modern movie making. It may seem odd that the common tools of the trade are commercially available software packages, but this only goes to show that the real skill of special effects lies in the artistic expression used rather than the sheer processing power of the technology.


Your college has introduced a new festival. Design an online marketing campaign to carry out with the promotion of your college event. Also cite relevant online marketing tools you would use for the same.

 

Plan it. Have fun 😉

Personal Response Question, basically online marketing.


Explain online advertising? How do websites use Google search to advertise themselves.

 

When you think of online advertising, the chances are pretty good that you’re thinking of paid search advertising. Paid search – also known as pay-per-click advertising, or PPC – is one of the most common and effective types of online advertising. Paid search allows you to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into Google or Bing.

 

These terms and phrases are known as keywords, and they form the basis of PPC advertising. Advertisers bid on keywords as part of an ad auction. This ensures that all advertisers have a fair chance of their ads being displayed to users, rather than those with the biggest advertising budgets. Keywords should be highly relevant to your business, organized and structured into logical ad groups separated by campaign type, and aligned with the correct match type to be displayed to the right visitors, at the right time, for the right campaign.

 

Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are looking for businesses in your area. This type of targeting makes most small business owners want to advertise on Google.

 

Google Adwords is an online advertising service that allows businesses to have their ads run on Google’s search results page. The ads look almost identical to the normal search results, with the only difference being the small word “Ad” in green. Google ads will show at the top and bottom of a search results page

 

How Advertising on Google Works

When a consumer searches for a term or phrase, Google will show the consumer relevant ads based on the keywords used in the search. Websites that want their ads to show on the results page bid on keywords that they believe people will use when looking for their type of business. For example, a plumber located in Atlanta might bid on the keywords “plumbing atlanta,” “plumber,” or “broken toilet.”

Depending on how much you bid compared to other plumbers in the area, your ad may show up on the results page when people search for the terms you bid on. In addition to how much you bid, Google also takes into account the relevance and quality of your ad and website. So even if you have the highest bid, the ad for your plumbing company will probably never show when someone searches “flower store.


What is Search engine optimization? How does it work with Google search Engine?

A: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search,video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

 

As an Internet marketing strategy, SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. 

 

Working with google search engine

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it’s time to write! Your SEO keywords need to appear in your content – just don’t overdo it or your content will look spammy.

Place your most valuable keywords in:

  • Body of the text No brainer, right? Remember not to just use the same keywords repeatedly. Add in modifiers (ex. “best”, “top”)and long-tails.
  • Title Having the keyword in your title will improve your CTR from the SERP. (See our title tag guide for more help with writing SEO-friendly titles.)
  • Subheads Subheadings/H2 headings are valuable spots for Google SEO keywords.
  • Meta title The meta title appears in search engine results. Use some solid keyword here.
  • Meta description This description appears below your link in Google. Write an engaging meta description that includes relevant keywords to boost your click-through rate.
  • Image file names/ALT attributes First of all, include pictures in your Google SEO content! Pictures are attractive and appealing for readers, and Google also likes them. Use the keyword in the file names (e.g., how-to-catch-fish.jpg). Also use the ALT attribute to tell search engines and users what the picture is with a keyword.
  • Anchor text Link to your new page from several other pages on your site, using your keyword as the anchor text. This makes it easy for Google crawlers to find and rank your page.

How can blogging be used as an effective medium for promoting a brand online? Explain with reference to a case.

A: 1) It helps drive traffic to your website.

Now think about the ways people find your website:

  • They could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting.
  • You could pay for traffic by buying an email list, blasting them, and hoping some people open and click through on the emails. But that’s expensive and, you know, illegal.
  • You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.

Every time you write a blog post, it’s one more indexed page on your website, which means its one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.

Blogging also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Pinterest — which helps expose your business to a new audience that may not know you yet.

Blog content also helps keep your social media presence going — instead of asking your social media manager to come up with brand new original content for social media (or creating that content yourself), your blog can serve as that repository of content. You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.

2) It helps convert that traffic into leads.

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials … basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it’s as simple as this:

  • Visitor comes to website
  • Visitor sees call-to-action for a free offer
  • Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
  • Visitor fills out form, submits information, and receives the free offer

3) It helps establish authority.

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

“Establishing authority” is a fluffy metric — certainly not as concrete as traffic and leads, but it’s pretty powerful stuff. And if you need to tie the impact of blogging to a less fluffy metric, consider measuring it the same way you measure sales enablement. Because at the end of the day, that’s what many of your blog posts are. Think about the sales enablement opportunities blogging presents:

  • If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past — even before they were interested in purchasing anything from you.
  • Prospects that have been reading your blog posts will typically enter the sales process more educated on your place in the market, your industry, and what you have to offer. That makes for a far more productive sales conversation than one held between two relative strangers.
  • Salespeople who encounter specific questions that require in-depth explanation or a documented answer can pull from an archive of blog posts. Not only do these blog posts help move the sales process along more swiftly than if a sales rep had to create the assets from scratch, but the salesperson is further positioned as a helpful resource to their prospect.

Many Australian businesses are using social media, including blogs, to promote their activities, share news with customers, reach new audiences, create sales and deliver better service.

Social media are services that let people interact and share, and create content through online communities.

A blog is an internet site that comprises a series of entries or ‘posts’ about topics of interest to the author.

The value of a blog as a marketing and promotion tool for businesses is the speed and ease with which a new blog post can be created, and the ability to engage with readers or customers and start online conversations.

Like any business activity, managing a blog requires planning, resourcing and monitoring.

Craftsvilla’s #LatestSeLatest

Objective

Craftsvilla, one of India’s leading ecommerce websites for handicrafts and traditional handmade Indian jewellery, artpieces and more, rolled out #LatestSeLatest, intended to raise brand awareness.

Execution

Craftsvilla collaborated with relevant social media influencers such as Debashree Banerjee, Gia Kashyap and Anshita Juneja on Twitter, Instagram and various different blogs.

The campaign ran through the months of July and August 2016, and helped Craftsvilla reach out to their target audience by tapping into the popularity of these influencers.

Results

Craftsvilla managed to reach out to millions of their target audience by selecting the right influencers to work with from the world of beauty and fashion.

 

Amazon’s #CrazyForReading

Objective

With an aim towards boosting the sales of Amazon’s flagship, Kindle and adoption of e-reading, Amazon launched the #CrazyForReading camapign

Execution

Amazon brought a number of bestselling authors such as Ashwin Sanghi and Amish Tripathi, both of whom spoke about how the Amazon Kindle is a dream come true for bibliophiles, with a world of words at their fingertips.

Results

Being popular authors with a massive social media following, their word was golden for their fans and when they spoke fondly of Amazon’s Kindle, it worked wonders for the brand. The campaign also involved Amazon India reach out to users urging them to share their stories associated with reading and books.

Axis Bank’s #AxisThoughtFactory

Objective

Axis Bank launched a one of a kind initiative, the Axis Thought Factory in Bangalore, a digital lab that was founded with an aim towards innovating technology solutions for the financial sector. Axis collaborated with numerous tech bloggers to promote their new initiative.

Execution

The Axis Thought Factory was launched through an offline activity wherein popular tech bloggers joined the ceremony, and then wrote it about it on their respective blogs.

Results

#AxisThoughtFactory was trending on Twitter across the country on August 27th 2016 due to the immense social media conversation around it.

Holiday IQ #ChaloMPwithHolidayIQ

Objective

One of India’s biggest travel review portals, HolidayIQ partnered with Madhya Pradesh Tourism to encourage and boost travel to the center-most state of India.

Execution

As a part of their Influencer Marketing Campaign, HoliadyIQ and Madhya Pradesh Tourism granted an all expense paid trip to 10 travel influencers from India as a part of their campaign, #ChaloMPwithHolidayIQ.

Results

Through this trip, HolidayIQ and Madhya Pradesh Tourism generated some spectacular images and chatter around their campaign which was sparked off by the bloggers, who helped promote tourism in the state among their followers.


Content Marketing

A: Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way..

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe.

Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

 

Content marketing has become the word of the game in the world of internet marketing, and the facts which back it up are:

  • Brands using content marketing save an average of $14 per new customer acquired.
  • Inbound marketing delivers 54% more leads on average than traditional outbound marketing
  • 67% of surveyed B2B companies reported marketing content as a top 3 priority in their 2015 marketing strategy.
  • 76% of marketers are increasing investment in content marketing.

Content marketing campaigns are more focused on the product or service and the content is usually more lucid and informative. You can find a content marketing strategy from design, management to the multi-channel implementation used by successful brands is overwhelming.


Blogging

A: Initially, blogging involved a personal web log, in which a person would journal about their day. From “web log” came the term “blog.” Like most new innovations on the Internet, many entrepreneurs saw a marketing potential in having a blog, and blogging took off from there. Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world; a place to share your thoughts and your passions.

There are several reasons why entrepreneurs have turned to blogging.

  • Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  • Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  • A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  • Blogs can make money. Along with your product or service, blogs can generateincome from other options, such as advertising and affiliate products.
  • There are several reasons why entrepreneurs have turned to blogging.
  • Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  • Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
  • A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  • Blogs can make money. Along with your product or service, blogs can generateincome from other options, such as advertising and affiliate products.

Facebook

A: Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California. The Facebook website was launched on February 4, 2004, by Mark Zuckerberg. The founders had initially limited the website’s membership to Harvard students; however, later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students as well. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in the minimum age requirement, depending on applicable local laws. n April 2011, Facebook launched a new portal for marketers and creative agencies to help them develop brand promotions on Facebook. The company began its push by inviting a select group of British advertising leaders to meet Facebook’s top executives at an “influencers’ summit” in February 2010. Facebook has now been involved in campaigns for True Blood, American Idol, and Top Gear. News and media outlets such as The Washington Post,[383] Financial Times and ABC News have used aggregated Facebook fan data to create various infographics and charts to accompany their articles. In 2012, beauty pageant Miss Sri Lanka Onlinewas run exclusively using Facebook. Facebook has affected the social life and activity of people in various ways. Facebook allows people using computers or mobile phones to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet. It has reunited lost family members and friends It allows users to trade ideas, stay informed with local or global developments, and unite people with common interests and/or beliefs through open, closed and private groups and other pages.

Facebook’s social impact has also changed how people communicate. Rather than having to reply to others through email, Facebook allows users to broadcast or share content to others, and thereby to engage others or be engaged with others’ posts.

Facebook has been successful and more socially impactful than many other social media sites. David Kirkpatrick, technology journalist and author of The Facebook Effect, believes that Facebook is structured in a way that is not easily replaceable. He challenges users to consider how difficult it would be to move all the relationships and photos to an alternative. Facebook has let people participate in an atmosphere with the “over the backyard fence quality” of a small town, despite the move to larger cities. As per Pew Research Center survey, 44 percent of the overall population gets news through Facebook.


Twitter

A: Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams and launched in July of that year. The service rapidly gained worldwide popularity. Twitter had more than 319 million monthly active users. Twitter is an online news and social networking service where users post and interact with messages, “tweets”, restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them. Twitter is a free social networking micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple platforms and devices. Tweets and replies to tweets can be sent by cell phone text message, desktop client or by posting at the Twitter.com website. The default settings for Twitter are public. Unlike Facebook or LinkedIn, where members need to approve social connections, anyone can follow anyone on public Twitter. To weave tweets into a conversation thread or connect them to a general topic, members can add hashtags to a keyword in their post. The hashtag, which acts like a meta tag, is expressed as #keyword. Tweets, which may include hyperlinks, are limited to 140 characters, due to the constraints of Twitter’s Short Message Service (SMS) delivery system. Because tweets can be delivered to followers in real time, they might seem like instant messages to the novice user. But unlike IMs that disappear when the user closes the application, tweets are also posted on the Twitter website. They are permanent, they are searchable and they are public. Anyone can search tweets on Twitter, whether they are a member or not.


Email marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

  • Sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
  • Sending emails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to emails [lol cheap people. But waiiiiit. Hehehehe. Guys next update will be me asking for your email] sent by other companies to their customers.

Email marketing has several key advantages over traditional mail marketing, including the following:

  • An exact return on investment can be tracked and has proven to be high when done properly. Email marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
  • Over half of all Internet users check or send email on a typical day.
  • Email allows marketers to reach out to consumers with personalized, relevant, dynamic messages.
  • Transactional emails allow businesses to respond automatically to important consumer events like purchases or shop-cart abandonment.

The disadvantages of email marketing surround the rejection/spam rate of the emails by the consumers’ email program, negatively affecting the delivery rate of the emails. This has somewhat been eliminated with the idea of ―Opt-in‖ emailing, where the consumer consents to receiving the emails and therefore eliminates the idea of receiving unsolicited emails – Ideally maintaining emails that are relevant and appropriate to each individual recipient.


Social media marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. 

 

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, orblog posts.

 

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM). 

 

SMM became more common with the increased popularity of websites such as Twitter,FacebookMyspaceLinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger’s posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC’s rules concerning unfair or deceptive advertising.


2D Animation

A: 2D animation creates movement in a two-dimensional artistic space. Work in the field of 2D animation requires both creativity and technological skills. Read on to learn about education and career information related to this artistic practice. Schools offering Animation degrees can also be found in these popularchoices.

2D animation focuses on creating characters, storyboards, and backgrounds in two-dimensional environments. Often thought of as traditional animation, the figures can move up and down, left, and right. They do not appear to move toward or away from the viewer, as they would in 3D animation. 2D animation uses bitmap and vector graphics to create and edit the animated images and is created using computers and software programs, such as Adobe Photoshop, Flash, After Effects, and Encore. These animations may be used in advertisements, films, television shows, computer games, or websites.

 

2D animation figures are created or edited on the computer using 2D bitmap graphics, created and edited using with 2D vector graphics. This includes automated computerized versions of traditional animation techniques, interpolated morphingonion skinning and interpolated rotoscoping.

 

2D animation has many applications, including analog computer animationFlash animation, and PowerPoint animationCinemagraphs are still photographs in the form of an animated GIF file of which part is animated.

Final line advection animation is a technique used in 2D animation, to give artists and animators more influence and control over the final product as everything is done within the same department. Speaking about using this approach in Paperman, John Kahrs said that “Our animators can change things, actually erase away the CG underlayer if they want, and change the profile of the arm.


Symbols in Flash

A symbol can include artwork that you import from another application. Any symbol that you create automatically becomes part of the library for the current document.

An instance is a copy of a symbol located on the Stage or nested inside another symbol. An instance can be different from its parent symbol in color, size, and function. Editing the symbol updates all of its instances, but applying effects to an instance of a symbol updates only that instance.

Using symbols in your documents dramatically reduces file size; saving several instances of a symbol requires less storage space than saving multiple copies of the contents of the symbol. For example, you can reduce the file size of your documents by converting static graphics, such as background images, into symbols and then reusing them. Using symbols can also speed SWF file playback, because a symbol needs to be downloaded to Flash® Player only once.

Share symbols among documents as shared library assets during authoring or at runtime. For runtime shared assets, you can link assets in a source document to any number of destination documents, without importing the assets into the destination document. For assets shared during authoring, you can update or replace a symbol with any other symbol available on your local network.

If you import library assets with the same name as assets already in the library, you can resolve naming conflicts without accidentally overwriting existing assets.

Additional introductory instruction about symbols is available from these resources:

Types of symbols

Each symbol has a unique Timeline and Stage, complete with layers. You can add frames, keyframes, and layers to a symbol Timeline, just as you can to the main Timeline. When you create a symbol you choose the symbol type.

  • Use graphic symbols  for static images and to create reusable pieces of animation that are tied to the main Timeline. Graphic symbols operate in sync with the main Timeline. Interactive controls and sounds won’t work in a graphic symbol’s animation sequence. Graphic symbols add less to the FLA file size than buttons or movie clips because they have no timeline.
  • Use button symbols  to create interactive buttons that respond to mouse clicks, rollovers, or other actions. You define the graphics associated with various button states, and then assign actions to a button instance. For more information, see Handling events in the ActionScript 3.0 Developer’s Guide.
  • Use movie clip symbols  to create reusable pieces of animation. Movie clips have their own multiframe Timeline that is independent from the main Timeline—think of them as nested inside a main Timeline that can contain interactive controls, sounds, and even other movie clip instances. You can also place movie clip instances inside the Timeline of a button symbol to create animated buttons. In addition, movie clips are scriptable with ActionScript®.

Use font symbols to export a font and use it in other Animate documents.


Classic Tweening

Tweening is an animation technique that creates the necessary inbetween frames based on a starting and ending frame. Classic tweens are an older way of creating animation in Animate. These tweens are similar to the newer motion tweens, but are more complicated to create and less flexible. However, classic tweens do provide some types of control over animation that motion tweens do not. Most users choose to work with the newer motion tweens, but some users still want to use classic tweens. 
– Classic Tween can be applyed only to symbols (movie clip, graphic, and button). If you apply it to other object (editable shapes, groups, and text), automatically converts it into Symbol and adds it in the Library, with the name: “Tween 1”, “Tween 2”, etc.
– Classic Tween is applied to a single object and allows animation between two diferent colors and shapes.
– Classic Tween alows frame scripts.
– Classic Tween not create 3D animation.

Changes in a classic tween animation are defined in a keyframe. In tweened animation, you define keyframes at significant points in the animation and Animate creates the contents of frames between. The interpolated frames of a tweened animation appear as light blue with an arrow drawn between keyframes. Because Animate documents save the shapes in each keyframe, create keyframes only at those points in the artwork where something changes.

Keyframes are indicated in the Timeline. A solid circle represents a keyframe with content on it, and an empty circle before the frame represents an empty keyframe. Subsequent frames added to the same layer have the same content as the keyframe.

Only keyframes are editable in a classic tween. You can view tweened frames, but you can’t edit them directly. To edit tweened frames, change one of the defining keyframes or insert a new keyframe between the beginning and ending keyframes. Drag items from the Library panel onto the Stage to add the items to the current keyframe.


Shape Tweening

In shape tweening, you draw a vector shape at one specific frame in the Timeline, and change that shape or draw another shape at another specific frame. Flash Professional then interpolates the intermediate shapes for the frames in between, creating the animation of one shape morphing into another.

 

Shape tweens work best with simple shapes. Avoid shapes with cutouts or negative spaces in them. Experiment with the shapes you want to use to determine the results. You can use shape hints to tell Flash Professional which points on the beginning shape should correspond to specific points on the end shape.

You can also tween the position and color of shapes within a shape tween.

 

To apply shape tweening to groups, instances, or bitmap images, break these elements apart. See Break apart a symbol instance.

To apply shape tweening to text, break the text apart twice to convert the text to objects. SeeBreak apart a symbol instance.

The following steps show how to create a shape tween from frame 1 to frame 30 of the Timeline. However, you can create tweens in any part of the Timeline that you choose.

  1. In frame 1, draw a square with the Rectangle tool.
  2. Select frame 30 of the same layer and add a blank keyframe by choosing Insert > Timeline > Blank Keyframe or pressing F7.
  3. On the Stage, draw a circle with the Oval tool in frame 30.

You should now have a keyframe in frame 1 with a square and a keyframe in frame 30 with a circle.

  1. In the Timeline, select one of the frames in between the two keyframes in the layer containing the two shapes.
  2. Choose Insert > Shape Tween.

Flash interpolates the shapes in all the frames between the two keyframes.

  1. To preview the tween, scrub the playhead across the frames in the Timeline, or press the Enter key.
  2. To tween motion in addition to shape, move the shape in frame 30 to a location on the Stage that is different from the location of the shape in frame 1.

Preview the animation by pressing the Enter key.

  1. To tween the color of the shape, make the shape in frame 1 a different color from the shape in frame 30.
  2. To add easing to the tween, select one of the frames between the two keyframes and enter a value in the Ease field in the Property inspector.

Enter a negative value to ease the beginning of the tween. Enter a positive value to ease the end of the tween.


Image tag

A: The <img> tag defines an image in an HTML page.

The <img> tag has two required attributes: src and alt.

Images are not technically inserted into an HTML page, images are linked to HTML pages. The <img> tag creates a holding space for the referenced image.

To link an image to another document, simply nest the <img> tag inside <a> tags.

Example

<html>

  <head>

     <title>HTML  Tag</title>

  </head>

 

  <body>

     <img src = “http://www.tutorialspoint.com/images/html.gif”

        alt = “HTML Tutorial” height = “150” width = “140” />

  </body>

</html>

The HTML <img> tag also supports the following additional attributes −

Attribute Value Description
align top
bottom
middle
left
right
Deprecated− Specifies the alignment for the image.
alt Text Specifies alternate text
border Pixels Deprecated − Specifies the width of the image border.
crossorigin anonymous use-credentials It allows images from third-party sites that allow cross-origin access to be reused with canvas.
height pixels or % Specifies the height of the image.
hspace pixels Deprecated − Amount of white space to be inserted to the left and right of the object.
ismap URL Defines the image as a server-side image map.

Anchor tag

An anchor is a piece of text which marks the beginning and/or the end of a hypertext link. The text between the opening tag and the closing tag is either the start or destination (or both) of a link. The <a> tag defines a hyperlink, which is used to link from one page to another.

 

The most important attribute of the <a> element is the href attribute, which indicates the link’s destination.

By default, links will appear as follows in all browsers:

  • An unvisited link is underlined and blue
  • A visited link is underlined and purple
  • An active link is underlined and red
  • The “href” attribute is the most important attribute of the HTML a tag.
  • href attribute of HTML anchor tag
  • The href attribute is used to define the address of the file to be linked. In other words, it points out the destination page.
  • The syntax of HTML anchor tag is given below.
  • <a href = “………..”> Link Text </a>

<html>  

<body>  

<a href=”second.html”>Click for Second Page</a>  

</body>  

</html>  

 

There are really three main benefits when it comes to using the anchor tag:

  • No Scrolling. The biggest benefit to the anchor tag is not forcing your visitors to scroll down tons of information to find a particular section. This can get daunting, and depending on just how much content is on the page, it can be very difficult to find a certain section amidst all the content.
  • Organization. This helps webmasters keep things in order. Instead of having to create several different webpages or splitting up a document, you can keep it all in one place.
  • Search Engine Use. Google sometimes uses this tag to help send a user to a specific section of your webpage, which helps make things easier for users

 


iframe

You can define an inline frame with HTML tag <iframe>. The <iframe> tag is not somehow related to <frameset> tag, instead, it can appear anywhere in your document. The <iframe> tag defines a rectangular region within the document in which the browser can display a separate document, including scrollbars and borders. An inline frame is used to embed another document within the current HTML document.

The src attribute is used to specify the URL of the document that occupies the inline frame.

The <iframe> tag specifies an inline frame.

An inline frame is used to embed another document within the current HTML document.

To deal with browsers that do not support <iframe>, add a text between the opening <iframe> tag and the closing </iframe> tag.

Tip: Use CSS to style the <iframe> (even to include scrollbars).

<html>



   <head>

      <title>HTML Iframes</title>

   </head>

   <body>

      <p>Document content goes here...</p>

      

      <iframe src = "/html/menu.htm" width = "555" height = "200">

         Sorry your browser does not support inline frames.

      </iframe>

      

      <p>Document content also go here...</p>

   </body>

</html>

Some attributes of <iframe> are src, name, framborder, marginwidth, marginheight, height, scrolling, longdesc and width.

here are some legitimate uses for <iframe>, and mimicking terrible design patterns from the 1990s is not one of them. Here are a few:

  • Embedding third-party media
  • Embedding your own media in a document-agnostic way
  • Embedding code examples (we do it on this site)
  • Embedding third party “applets” like payment forms

Embedding

You know sometimes you dont know an answer. You embed a cheat ( ͡° ͜ʖ ͡°), you embed the answer of person sitting in front of ya ( ͡° ͜ʖ ͡°) and it . Its the way of life in which you include a video or photo or something in your own site 

Sometimes you need to add music or video into your web page. The easiest way to add video or sound to your web site is to include the special HTML tag called <embed>. This tag causes the browser itself to include controls for the multimedia automatically provided browser supports <embed> tag and given media type.

You can also include a <noembed> tag for the browsers which don’t recognize the <embed> tag. You could, for example, use <embed> to display a movie of your choice, and <noembed> to display a single JPG image if browser does not support <embed> tag.

<html>

  <head>

     <title>HTML embed Tag</title>

  </head>

  <body>

     <embed src = “/html/yourfile.mid” width = “100%” height = “60” >

        <noembed><img src = “ANIME.gif” alt = “SO YALL SAID YOU DONT WANT ANIME HUH? HAHAHAH” ></noembed>

     </embed>

  </body>

</html>

You can use various media types like Flash movies (.swf), AVI’s (.avi), and MOV’s (.mov) file types inside embed tag. [neeche naam liye gayi yatriyo ko hum video formats bolte hai. Food I hate is in Vegetable, Pulses, Sprouts format. Food I love is in Maggi, Pizza, etc Format. So these are Video and Flash Formats.]

  • .swf files − are the file types created by Macromedia’s Flash program.
  • .wmv files − are Microsoft’s Window’s Media Video file types.
  • .mov files − are Apple’s Quick Time Movie format.
  • .mpeg files − are movie files created by the Moving Pictures Expert Group.

 

[lol skip this. Uppar ka is fine. It is actually very easy]

Following is the list of important attributes which can be used with <embed> tag.

loop

Specifies if the sound should be played continuously (set loop to true), a certain number of times (a positive value) or not at all (false)

playcount

Specifies the number of times to play the sound. This is alternate option for loop if you are usiong IE.

hidden

Specifies if the multimedia object should be shown on the page. A false value means no and true values means yes.

width

Width of the object in pixels

height

Height of the object in pixels


Frame per second

So its like a photo, Multiple Photos together make a video, 12 an animation, 15 a video, 30/24 a smoother video, 60 a beautiful thicc gravy of smooth video, 120 is the hot sauce no ketchup ting goes skkkrraaa kaka ka d se dab dun dun dun video.

In Adobe Flash Professional CS5 the frame rate—the speed at which an animation is played or the playhead moves across a timeline—is measured in the number of frames displayed per second. A frame rate that’s too slow means your animation might not appear to be smooth; a frame rate that’s too fast might negatively affect the performance, shorten the animation’s duration too much, or use a lot of the user’s computer processing power. The complexity of the animation and the speed of the computer on which the animation is being played affect the smoothness of the playback. Test your animations on a variety of machines to determine optimum frame rates.

 

You need to think about frame rate when working with animations because it can affect the performance of your SWF file and the computer that plays it. Setting a frame rate too high can lead to processor problems, especially when you use many assets or use ActionScript to create your animation. However, you also need to consider the frame rate setting because it affects how smoothly your animation plays.

 

For example, an animation set to 12 frames per second (fps) in the Property inspector plays 12 frames each second. If the document’s frame rate is set to 24 fps, the animation appears to animate more smoothly than if it ran at 12 fps (see Figure 1). However, your animation at 24 fps also plays much faster than it does at 12 fps, so the total duration (in seconds) is shorter. Therefore, if you need to make a five-second animation using a higher frame rate, it means you need to add additional frames to fill those five seconds than at a lower frame rate (and thus, it can raise the total file size of your animation, especially if you use frame-by-frame animation or use a lot of keyframes).

 

Because you specify only one frame rate for the entire Flash document, it’s a good idea to set this rate before you begin creating animation or very early in the creation process, especially if you’re working with timeline-based animations. Make a few test animations and test them in Flash Player, checking the duration and the SWF file size of your animation because the frame rate can affect both of these. This will help determine an optimal FPS setting. If targeting the web, use a frame rate that makes your animation appear to play smoothly at runtime. However, keep the frame rate as low as possible (for example, 30 fps may appear as smooth as 40fps); doing so helps reduce the strain on lower end processors


Audio Base and Treble

Bass and treble are kind of volume knobs, but only for part of the sound.

Bass

The amount of gain (amplification above 0 dB or attenuation below 0 dB) to bass (low) frequencies. Set this to a positive amount to boost the bass, or to a negative amount to reduce the bass. Bass gain is applied to frequencies lower than 1000 Hz, with the most gain being applied to frequencies about 100 Hz or lower.

Low frequencies. Male voices have lower frequencies than female voices, an idling car engine has lower frequencies than a singing bird.

{I BEING A PART OF RESPECT WHAMEN CULTURE HAVE A LESSER BASS]

 

The very low frequencies are what we feel in our body, because they’re too low for our ears. Increasing bass on an equalizer makes these frequencies louder, while leaving the rest untouched. Bass is characterized by a very low-pitched sound and is the lowest tone that is registered in musical instruments and the lowest singing voice range.

 

Treble

Treble refers to tones whose frequency or range is at the higher end of human hearing. In music this corresponds to “high notes”. Treble means the highest part in a composition that has three parts which came from the Latin “triplus.” It is characterized by a very high pitched sound or tone and is the higher part in a recording.

The amount of gain (amplification above 0 dB or attenuation below 0 dB) to treble (high) frequencies. Set this to a positive amount to boost the treble, or to a negative amount to reduce the treble. Treble gain is applied to frequencies higher than 1000 Hz, with the most gain being applied to frequencies above 10000 Hz.

Turning them up typically adds “air” to the sound. If turned up too far, the piercing sounds can be painful for your ears.

High frequencies don’t travel as far as low frequencies. This is why you mostly hear the bass from a far away concert or from the party next door (bass can travel through walls. I DONT HAVE BASS. I REPEAT)


Mono

Mono or monophonic describes a system where all the audio signals are mixed together and routed through a single audio channel. Mono systems can have multiple loudspeakers, and even multiple widely separated loudspeakers. The key is that the signal contains no level and arrival time/phase information that would replicate or simulate directional cues. Common types of mono systems include single channel centre clusters, mono split cluster systems, and distributed loudspeaker systems with and without architectural delays. Mono systems can still be full-bandwidth and full-fidelity and are able to reinforce both voice and music effectively. The big advantage to mono is that everyone hears the very same signal, and, in properly designed systems, all listeners would hear the system at essentially the same sound level. This makes well-designed mono systems very well suited for speech reinforcement as they can provide excellent speech intelligibility.

 

Televisions, car radios and computer speakers can play mono or stereo audio depending on how manufacturers build them. A nonstereo TV, for instance, may have muddled sound compared to stereo TV because your brain cannot create a 3-D image of the sound as it can with a stereo sound. You also have a hard time estimating a mono sound source’s distance and direction. When recording sound, you often have the choice to save it in mono or stereo format. While mono doesn’t sound as good as stereo, mono files are smaller and save disk space. You might also record in mono when capturing speech or other sources where stereo does not matter.


Monaural or monophonic sound reproduction (often shortened to mono) is single-channel. Typically there is only one microphone, one loudspeaker, or (in the case of headphones and multiple loudspeakers) channels are fed from a common signal path. In the case of multiple microphones the paths are mixed into a single signal path at some stage. Monaural sound has been replaced by stereo sound in most entertainment applications. However, it remains the standard for radiotelephone communications, telephone networks, and audio induction loops for use with hearing aids. A few FM radio stations, particularly talk radio shows, choose to broadcast in monaural, as a monaural signal has a slight advantage in signal strength over a stereophonic signal of the same power.


Stereo

Stereophonic sound or, more commonly, stereo, is a method of sound reproduction that creates an illusion of directionality and audible perspective. This is usually achieved by using two or more independent audio channels through a configuration of two or more loudspeakers (or stereo headphones) in such a way as to create the impression of sound heard from various directions, as in natural hearing. Thus the term “stereophonic” applies to so-called “quadraphonic” and “surround-sound” systems as well as the more common two-channel, two-speaker systems. It is often contrasted with monophonic, or “mono” sound, where audio is in the form of one channel, often centered in the sound field (analogous to a visual field). Stereo sound is now common in entertainment systems such as broadcast radio and TV, recorded music and the cinema.

In addition [it says addition deliberately, go down, this answer is done xD] a stereo playback system must have the correct absolute phase response input to output for both channels. This means that a signal with a positive pressure waveform at the input to the system must have the same positive pressure waveform at the output of the system. So a drum, for instance, when struck produces a positive pressure waveform at the microphone and should produce a positive pressure waveform in the listening room. If you don’t believe that this makes a tremendous difference, try reversing the polarity of both your hifi loudspeakers some day and listening to a source that has a strong centre sound image like a solo voice. When the absolute polarity is flipped the wrong way, you won’t find a stable centre channel image, it will wander around away from the centre, localizing out at both the loudspeakers.


DTS

If ya dont remember, write the answer below

DTS (sound system) DTS (Dedicated To Sound) is a series of multichannel audio technologies owned by DTS, Inc. (formerly known as Digital Theater Systems, Inc.), an American company specializing in digital surround sound formats used for both commercial/theatrical and consumer grade applications.

 

It was known as The Digital Experience until 1995. DTS licenses its technologies to consumer electronics manufacturers.

 

In addition to the standard 5.1-channel DTS Surround codec, the company has several other technologies in its product range designed to compete with similar systems from Dolby Labs. Those which conceptually extend DTS (to add more channels and/or more accurate sound reproduction) are implemented as extensions to a core DTS Coherent Acoustics data stream. The core stream is compatible with DTS decoders which do not support the extension(s); the extension(s) provide the additional data required to implement the additional functionality


Surround Sound

Surround sound is a technique for enriching the sound reproduction quality of an audio source with additional audio channels from speakers that surround the listener (surround channels). Its first application was in movie theaters. Prior to surround sound, standard theater sound systems had three “screen channels” of sound, emitted by loudspeakers located only in front of the audience: at the left, center, and right. Surround sound adds one or more channels from loudspeakers behind the listener, thus is able to create the sensation of sound coming from any horizontal direction 360° about the listener. There are various surround sound based formats and techniques, varying in reproduction and recording methods along with the number and positioning of additional channels. The most common surround sound specification, the 5.1 standard, calls for 6 speakers: Center (C) in front of the listener, Left (L) and Right (R) at angles of 60° on either side of the center, and Left Surround (LS) and Right Surround (RS) at angles of 100 – 120°, plus a subwoofer whose position is not critical. [Wait what? Hello Vijaysales, you have cheesy ads, you guys never did all this for me. The heck is all this. I WANT IT POSITIONED ASAP]

 

Surround sound is characterized by a listener location or sweet spot where the audio effects work best, and presents a fixed or forward perspective of the sound field to the listener at this location. The technique enhances the perception of sound spatialization by exploiting sound localization; a listener’s ability to identify the location or origin of a detected sound in direction and distance. This is achieved by using multiple discrete audio channels routed to an array ofloudspeakers.

 

Though cinema and soundtracks represent the major uses of surround techniques, its scope of application is broader than that as surround sound permits creation of an audio-environment for all sorts of purposes. Multichannel audio techniques may be used to reproduce contents as varied as music, speech, natural or synthetic sounds for cinema,television, broadcasting, or computers. In terms of music content for example, a live performance may use multichannel techniques in the context of an open-air concert, of amusical theatre or for broadcasting; for a film specific techniques are adapted to movie theater, or to home (e.g. home cinema systems).

 

The narrative space is also a content that can be enhanced through multichannel techniques. This applies mainly to cinema narratives, for example the speech of the characters of a film, but may also be applied to plays for theatre, to a conference, or to integrate voice-based comments in an archeological site or monument. For example, an exhibition may be enhanced with topical ambient sound of water, birds, train or machine noise. Topical natural sounds may also be used in educational applications. Other fields of application include video game consoles, personal computers and other platforms. In such applications, the content would typically be synthetic noise produced by the computer device in interaction with its user. Significant work has also been done using surround sound for enhanced situation awareness in military and public safety application


5.1 Surround

[surround effect, 5 Speakers with one woofer which I have no idea where to keep, its literally eating dust man, please help me, I want a 5 Surround, I dont want .1]

5.1 surround sound (“five point one”) is the common name for six channel surround sound audio systems. 5.1 is the most commonly used layout in home cinema.  It uses five full bandwidth channels and one low-frequency effects channel (the “point one”).Dolby Digital, Dolby Pro Logic IIDTSSDDS, and THX are all common 5.1 systems. 5.1 is also the standard surround sound audio component of digital broadcast and music.

 

All 5.1 systems use the same speaker channels and configuration, having a front left and right, a center channel, two surround channels and the low-frequency effects channel designed for a subwoofer.

  • Application
  • Channel order

The order of channels in a 5.1 file is different across file formats. The order in WAV files is (not complete) Front Left, Front Right, Center, Low-frequency effects, Surround Left, Surround Right.

 

Music

Regarding music, the main goal of 5.1 surround sound is a proper localization and equability of all acoustic sources for a centered positioned audience. Therefore, ideally five matched speakers should be used.

For play-back of 5.1 music recommendations of the International Telecommunication Union (ITU) have been released and propose the following configuration (ITU-R BS 775):

  • five speakers of the same size for front, center and surround
  • identical distance from the listeners for all five speakers

Chroma key

Chroma key compositing, or chroma keying, is a visual effects / post-production technique for compositing (layering) two images or video streams together based on color hues (chroma range). The technique has been used heavily in many fields to remove a background from the subject of a photo or video – particularly the news casting, motion picture and videogame industries. A color range in the foreground footage is made transparent, allowing separately filmed background footage or a static image to be inserted into the scene. The chroma keying technique is commonly used in video production and post-production.

 

This technique is also referred to as color keying, color-separation overlay (CSO; primarily by the BBC), or by various terms for specific colorrelated variants such as green screen, and blue screen – Chroma keying can be done with backgrounds of any color that are uniform and distinct, but green and blue backgrounds are more commonly used because they differ most distinctly in hue from most human skin colors.

 

No part of the subject being filmed or photographed may duplicate the color used as the backing. It is commonly used for weather forecast broadcasts, wherein a news presenter is usually seen standing in front of a large CGI map during live television newscasts, though in actuality it is a large blue or green background. When using a blue screen, different weather maps are added on the parts of the image where the color is blue. If the news presenter wears blue clothes, his or her clothes will also be replaced with the background video. Chroma keying is also common in the entertainment industry for visual effects in movies and videogames.

 


Blue Screen Effect

Chroma key compositing, or chroma keying, is a visual effects / post-production technique for compositing (layering) two images or video streams together based on color hues (chroma range). The technique has been used heavily in many fields to remove a background from the subject of a photo or video – particularly the news casting, motion picture and videogame industries. A color range in the foreground footage is made transparent, allowing separately filmed background footage or a static image to be inserted into the scene. The chroma keying technique is commonly used in video production and post-production.

 

This technique is also referred to as color keying, color-separation overlay (CSO; primarily by the BBC), or by various terms for specific colorrelated variants such as green screen, and blue screen – Chroma keying can be done with backgrounds of any color that are uniform and distinct, but green and blue backgrounds are more commonly used because they differ most distinctly in hue from most human skin colors.

 

No part of the subject being filmed or photographed may duplicate the color used as the backing. It is commonly used for weather forecast broadcasts, wherein a news presenter is usually seen standing in front of a large CGI map during live television newscasts, though in actuality it is a large blue or green background. When using a blue screen, different weather maps are added on the parts of the image where the color is blue. If the news presenter wears blue clothes, his or her clothes will also be replaced with the background video. Chroma keying is also common in the entertainment industry for visual effects in movies and videogames.


Low polygonal modeling

MOTU PATLU IS LOW POLY

Polygons are used in computer graphics to compose images that are three-dimensional in appearance. Usually (but not always) triangular, polygons arise when an object’s surface is modeled, vertices are selected, and the object is rendered in a wire frame model. This is quicker to display than a shaded model; thus the polygons are a stage in computer animation. The polygon count refers to the number of polygons being rendered per frame.

 

Low poly is a polygon mesh in 3D computer graphics that has a relatively small number of polygons. Low poly meshes occur in real-time applications (e.g. games) as contrast with high poly meshes in animated movies and special effects of the same era. The term low poly is used in both a technical and a descriptive sense; the number of polygons in a mesh is an important factor to optimize for performance but can give an undesirable appearance to the resulting graphics. Objects that are said to be low poly often appear blocky (such as square heads) and lacking in detail (such as no individual fingers). Objects that are supposed to be circular or spherical are most obviously low poly as the number of triangles needed to make a curve appear smooth is high and polygons are restricted to straight edges.

 

Low poly meshes do not necessarily look bad, for example a flat sheet of paper represented by one polygon looks extremely accurate. As computer graphics are getting more powerful, low poly graphics may be used to achieve a certain retro style conceptually similar to pixel art orienting on ‘classic’ video games.

 

Computer graphics techniques such as normal and bump mapping have been designed to make a low poly object appear to contain more polygons than it does. This is done by altering the shading of polygons to contain internal detail which is not in the mesh.


High Polygonal Modeling

 

High Textured, Detailing, it makes Maggi look like Spaghetti, it makes your LOL MY FIRST DOSA look like *insert popular chef name maybe Kalingad Dynasty( ͡° ͜ʖ ͡°)* made a lovechild with your dosa. It gives you detailling, it breathes life, it requires lot of ram, costly PC, each and every micro organism is made by small baby polygons. More the Poly More the Jolly ( ͡° ͜ʖ ͡°)

High poly is an expression that indicates 3D models that have a high number of polygons. These models appear smooth and very detailed.( ͡° ͜ʖ ͡°) Photorealistic models tend to lever on high poly models when needed. They contrast to low poly models, which are three-dimensional models that have a low amount of polygons (or a low number of vertices, edges, and faces).

 

Advantages

These are the various advantages in using high poly models:

Detail Level : High poly models, if done well, may look as very detailed. For example, a character with a million polygons might be a processing stress for the PC , but the user is able to see not only a well done, honed and realistic character, but also micro-details such as pores on her skin, or wrinkles on her face.

  • Realism : realistic models tend to be high poly . A low poly model rarely seems realistic unless you are creating something basic like a table, for example.
  • Realistic Animations : Due to the high number of vertices available, the animations will tend to deform the model gently, and this may seem quite realistic. Even low poly models are deformed gently and perhaps are easier to control, but are far from allowing realistic animations.

Subdivision is one of the 3D modeling tools used to increase the number of polygons in a template and allows you to add more details about it.

 

Disadvantages

There are also some disadvantages in using high poly models:

  • Memory exploitation[mahag computer, awkaat ke bahar]: Due to the high number of polygons, working on the model might be a slow and lag-like experience . If the model has extreme details, crashes may occur, as the PC can not store a similar model in memory to load it. The solutions are either working on a model at a time, or taking a more powerful PC.
  • Exploiting Disk Space[bro can u give me that thicc model on pendrive? NO I CANT.] : Since there are many polygons, the model will occupy much storage space – if you are working on a movie project that requires a large amount of detail, for example. One solution might be to use a cloud storage service .

When to use them?

 

The uses of high poly models are film productions, simulations, and architectural visualization.


Rendering

Did ya make a shortfilm and while editting, it was slow af?

Its because you didnt render, its like eatting maggi without boiling, drinking covfefe without heating, have a mobile without charge. You need to give some time for the software to know about the video.

Like if ya have a crush, you need to take some time, until that chicc/boi becomes familiar with ya  ( ͡° ͜ʖ ͡°)

And if you did not even see how is editing. I hate you.

 

Premiere Pro attempts to play back any sequence in real time and at full frame rate. Premiere Pro usually achieves this for all sections that either need no rendering or for which Premiere Pro already has rendered preview files. However, real-time, full frame-rate playback is not always possible for complex sections without preview files: unrendered sections.

 

To play back complex sections in real time and at full frame rate, you may have to first render preview files for those sections. Premiere Pro marks unrendered sections of a sequence with colored render bars. A red render bar appearing in the time ruler of a sequence indicates an unrendered section that probably must be rendered to play back in real time and at full frame rate. A yellow render bar indicates an unrendered section that probably does not need to be rendered to play back in real time and at full frame rate. Regardless of their preview quality, sections under either red or yellow render bars should be rendered before you export them to tape. A green render bar indicates a section that already has rendered preview files associated with it.

Sequences refer to preview files in much the same way as source media. If you move or delete preview files in the Windows or Mac file browser rather than the Project panel, you’ll be prompted to find or skip the preview files the next time you open the project.

 

  • The green bar(s) indicates frames that have a rendered preview file associated with them and that Adobe Premiere Pro should have no problem playing back in real time at full quality.
  • The yellow bar(s) indicates frames for which Adobe Premiere Pro does not have a rendered preview file, and that Adobe Premiere Pro will render right before the playhead reaches them. Adobe Premiere Pro may or may not play back these frames in real time at full quality.
  • The red bar(s) indicate frames that do not have a rendered preview file associated with them. Adobe Premiere Pro will render these frames right before the playhead reaches them. Adobe Premiere Pro probably will not play back these frames in real time at full quality.
  • Where there is no colored bar(s), this indicates Adobe Premiere Pro does not have a rendered preview file associated with these frames, but that the rendering required is simple enough so that it should have no problem playing them back in real time at full quality

Transition Effect in Premiere Pro

 

A transition moves a scene from one shot to the next. Generally, you use a simple cut to move from shot to shot, but sometimes you can also transition between shots by phasing out one and phasing in another. Premiere Pro provides many transitions that you can apply to your sequence. A transition can be a subtle crossfade or a stylized effect, such as a page turn or spinning pinwheel. While you usually place a transition on a cut line between shots, you can also apply a transition to only the beginning or end of a clip.

 

Transitions are available in the Video Transitions and the Audio Transitions bins in the Effects panel. Premiere Pro provides many transitions, including dissolves, wipes, slides, and zooms. These transitions are organized in bins by type.

 

Apply transitions

To place a transition between two clips (centered on the cut line), the clips must be on the same track, with no space between them. As you drag the transition to a Timeline panel, you can adjust the alignment interactively.

Whether the clips have trimmed frames determines how you can align the transition as you place it between the clips. The pointer changes to indicate the alignment options as you move it over the cut:

 

  • If both clips contain trimmed frames at the cut, you can center the transition over the cut or you can align it on either side of the cut so that it either starts or ends at the cut.
  • If neither clip contains trimmed frames, the transition automatically centers over the cut and repeats frames from the first clip, or from the second clip, or from both clips, to fill the transition duration. Diagonal bars appear on transitions that use repeated frames.
  • If only the first clip contains trimmed frames, the transition automatically snaps to the In point of the next clip. The transition uses the first clip’s trimmed frames for the transition and does not repeat frames from the second clip.
  • If only the second clip contains trimmed frames, then the transition snaps to the Out point of the first clip. The transition uses the second clip’s trimmed frames for the transition and does not repeat frames from the first clip.

 

The default duration of a transition, for either audio or video, is set to 1 second. If a transition contains trimmed frames, but not enough to fill the transition duration, Premiere Pro adjusts the duration to match the frames. You can adjust the duration and alignment of a transition after you place it.


Properties bar in Adobe Dreamweaver

Cant find, plx help, me cry.


Properties bar in Adobe Flash

 

Properties Panel

In many ways, the Properties panel is Command Central as you work with your animation, because it gathers all the pertinent details for the objects you work with and displays them in one place. Select an object, and the Properties panel displays all of its properties and settings. It’s not just an information provider; you also use the Properties panel to change settings and tweak the elements in your animation. When there’s fine-tuning to be done, select an object and adjust the settings in the Properties panel. (You can learn more in the “Test Drive” section on The Flash CS6 Test Drive.)

 

The Properties panel usually appears when you open a new document. Initially, it shows information about your Flash document, like the stage dimensions and the animation’s frame rate. Whenever you select an individual object in your animation, the Properties panel shows that object’s details. For example, if you select a text field, the Properties panel lists the typeface, font size, and text color. You also see information on the paragraph settings, like the margins and line spacing. Because the Properties panel crams so many details into one place, you’ll find yourself using the collapse and expand buttons to show and hide some of the information in its subpanels, as shown in Figure 1-10.

 

The Properties panel shows only those properties associated with the object you’ve selected on the stage. Here, because a text field is selected, the Properties panel gives you options you can use to change the typeface, font size, font color, and paragraph settings. Click the triangular expand and collapse buttons to show and hide details in the Properties panel.

 

The Properties panel shows only those properties associated with the object you’ve selected on the stage. Here, because a text field is selected, the Properties panel gives you options you can use to change the typeface, font size, font color, and paragraph settings. Click the triangular expand and collapse buttons to show and hide details in the Properties panel.

 

If you don’t see the Properties panel, you can display it by selecting Window→Properties or by pressing Ctrl+F3 (⌘-F3 on a Mac).

 

Properties Subpanels

On the Properties panel, you see different subpanels depending on the object you’ve selected. Some objects have a lot of settings, and subpanels are Flash’s way of giving you access to all of them. Fortunately, the various panels and tools work consistently. For example, many objects have settings that determine their onscreen positions and define their width and height dimensions. These common settings usually appear at the top of the Properties panel, and you set them the same way for most kinds of objects. If you want to change colors or add special effects like filters or blends, you’ll find that the tools work the same way throughout Flash.


Audio effect

Premiere Pro includes VST (Virtual Studio Technology) audio plug-ins designed to alter or enhance the properties of audio clips. Most of these effects are available for mono, stereo, and 5.1 clips, and can be applied to either clips or tracks, unless specified otherwise. If you have Adobe Soundbooth installed, Premiere Pro automatically locates, recognizes, and uses the VST effects from that program as well.

 

Each audio effect includes a bypass option that allows you to turn the effect on or off as specified by the keyframes that you set.

 

Audio effects are combined into a single, unified effect and displayed in a flat list inside the Audio Effects folder. When you apply an audio effect, Premiere Pro automatically applies the correct effect type (Mono, Stereo, or 5.1) to that clip. For a list and descriptions of the available audio effects, see Audio effects.

 

Certain effects have restrictions, and can be used only on certain track types. (For example, the Balance effect can be applied to stereo tracks only, not mono, or 5.1). The following effects have this restriction:

 

  • Balance (Stereo only)
  • Channel Volume (Stereo and 5.1 only)
  • Fill Left (Stereo only)
  • Fill Right (Stereo only)
  • Swap Channels (Stereo only)

 

Sound effects (or audio effects) are artificially created or enhanced sounds, or sound processes used to emphasize artistic or other content of films, television shows, live performance, animation, video games, music, or other media. In motion picture and television production, a sound effect is a sound recorded and presented to make a specific storytelling or creative point without the use of dialogue or music.

 

The term often refers to a process applied to a recording, without necessarily referring to the recording itself. In professional motion picture and television production, dialogue, music, and sound effects recordings are treated as separate elements. Dialogue and music recordings are never referred to as sound effects, even though the processes applied to such as reverberation or flanging effects, often are called “sound effects”.

 

By chaining together many different types of effects, a musician can sculpt a unique tone and enhance their music in many ways. Almost all popular music benefits from the creative use of effects, especially electronic music which makes liberal use of these devices. With proper treatment, audio effects can really bring your music to life and take the listener to new sonic spaces.

 


Video effects

 

Completely OC, Other ANSWER BANKS are referring to the Wrong Answer. Video Effects refers to Premiere Pro Video Effects section. These are the Video Effects they provide. If you aren’t aware of Premiere Pro, please just write the first paragraph. It is enough

 

Did you make a film? Record a Short Film? Did it become shabby or dull?

 

Premiere Pro includes a variety of video effects that you can apply to clips in your video program. An effect can add a special visual or audio characteristic or provide an unusual feature attribute. For example, an effect can alter the exposure or color of footage, manipulate sound, distort images, or add artistic effects. You can also use effects to rotate and animate a clip or adjust its size and position within the frame. You control the intensity of an effect by the values that you set for it. You can also animate the controls for most effects using keyframes in the Effect Controls panel or in a Timeline panel.

 

You can create and apply presets for all effects. You can animate effects using keyframes and view information about individual keyframes directly in a Timeline panel.

 

Some effects can take advantage of the processing power of a certified graphics card to accelerate rendering. This acceleration of effects using CUDA technology is a component of the high-performance Mercury playback engine in Premiere Pro.

 

Premiere Pro includes some video effects and transitions that support high-bit-depth processing. When applied to high-bit-depth assets, such as v210-format video and 16-bit-per-channel (bpc) Photoshop files, these effects can be rendered with 32bpc pixels. The result is better color resolution and smoother color gradients with these assets than would be possible with the earlier standard 8 bit per channel pixels. A 32-bpc badge appears to the right of the effect name in the Effects panel for each high-bit-depth effect.

 


Waveform

A waveform is an image that represents an audio signal or recording. It shows the changes in amplitude over a certain amount of time. The amplitude of the signal is measured on the y-axis (vertically), while time is measured on the x-axis (horizontally). Most audio recording programs show waveforms to give the user a visual idea of what has been recorded.

 

If the waveform is very low and not pronounced, the recording was probably very soft. If the waveform almost fills the entire image; the recording may have been too “hot” or recorded with the levels set too high. Changes in a waveform are also good indicators as too when certain parts of a recording take place. For example, the waveform may be small when there is just a vocalist singing, but may become much larger when the drums and guitar come in. This visual representation enables audio producers to locate certain parts of a song without even listening to the recording.

 


Audio track

 

A track is like one instrument in your symphony, or one voice in your podcast. You can add more tracks, and all of them will be mixed together to create your final output, but during editing you can manipulate each track independently. If you have an interview recorded with two microphones, each one can go in a separate track. If you have background music, that could go in a third track. You can move the whole track along the Timeline so that it plays at a different point in time in the mix, but until it is split into clips you cannot move individual parts of it around.  

 

In Adobe Premiere Pro, you can edit audio, add effects to it, and mix as many tracks of audio in a sequence as your computer system can handle. Tracks can contain mono or 5.1 surround channels. In addition, there are standard tracks and adaptive tracks.

 

The Standard audio track can cope with both mono and stereo in the same track. That is, if you set your audio track to Standard, you can use footage with different types of audio tracks on the same audio track. You can choose different kinds of tracks for different kinds of media. For example, you could choose for mono clips to be edited only onto mono tracks. You can choose for multichannel mono audio be directed to an Adaptive track by default.

 

Mono tracks can contain mono and stereo clips only. However, stereo clip left and right channels are summed to mono and attenuated 3dB to avoid clipping. Standard (stereo) tracks can contain mono and stereo clips only. However, mono clip signals are split into left and right channels and attenuated 3dB. 5.1 tracks can contain 5.1 clips only. There is no pan/balance puck and tray or bass management in 5.1 tracks. Adaptive tracks can contain mono, stereo, and adaptive clips only. An adaptive track includes a balance control.


Nurbs

[I think Architecture Students use it. Like if you make buildings aur toot gaya toh? MUdi Ji kya bolenge? Better have some backup. Get a software. Got some slushy, curvy, thicc ideas? ( ͡° ͜ʖ ͡°) Use this Software. It maps Curves ( ͡° ͜ʖ ͡°) ( ͡° ͜ʖ ͡°) ( ͡° ͜ʖ ͡°) and gives Flexibility as well ( ͡° ͜ʖ ͡°)]

 

Non-uniform rational basis spline (NURBS) is a mathematical model commonly used in computer graphics for generating and representing curves and surfaces. It offers great flexibility and precision for handling both analytic (surfaces defined by common mathematical formulae) and modeled shapes. NURBS are commonly used in computer-aided design (CAD), manufacturing (CAM), and engineering (CAE) and are part of numerous industry wide standards, such as IGES, STEP, ACIS, and PHIGS. NURBS tools are also found in various 3D modeling and animation software packages. [I am just writing CAD, baaki naam Idc & Idk]

 

They can be efficiently handled by the computer programs and yet allow for easy human interaction. NURBS surfaces are functions of two parameters mapping to a surface in three-dimensional space. The shape of the surface is determined by control points. NURBS surfaces can represent, in a compact form, simple geometrical shapes. T-splines and subdivision surfaces are more suitable for complex organic shapes because they reduce the number of control points twofold in comparison with the NURBS surfaces.[lol I got nothing xD.]

 

In general, editing NURBS curves and surfaces is highly intuitive and predictable. Control points are always either connected directly to the curve/surface, or act as if they were connected by a rubber band. Depending on the type of user interface, editing can be realized via an element’s control points, which are most obvious and common for Bezier curves, or via higher level tools such as spline modeling or hierarchical editing


Static website

A static website contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. Static sites are the most basic type of website and are the easiest to create. Unlike dynamic websites, they do not require any Web programming or database design. A static site can be built by simply creating a few HTML pages and publishing them to a Web server.

 

Since static Web pages contain fixed code, the content of each page does not change unless it is manually updated by the webmaster. This works well for small websites, but it can make large sites with hundreds or thousands of pages difficult to maintain. Therefore, larger websites typically use dynamic pages, which can be updated by simply modifying a database record. Static sites that contain a lot of pages are often designed using templates. This makes it possible to update several pages at once, and also helps provide a consistent layout throughout the site.

 

Flexibility is the main advantage of a static site – every page can be different if desired, to match the layout to different content, and the designer is free to put in any special effects that a client may ask for in a unique way on different pages. This allows theming – for instance an author may want a different theme for a different book and associated pages or perhaps for a series of books, in order to match the cover designs or the context of the stories.

Cost is generally lower up-front than a dynamic site.


Dynamic website

Dynamic websites contain Web pages that are generated in real-time. These pages include Web scripting code, such as PHP or ASP. When a dynamic page is accessed, the code within the page is parsed on the Web server and the resulting HTML is sent to the client’s Web browser. Most large websites are dynamic, since they are easier to maintain than static websites. This is because static pages each contain unique content, meaning they must be manually opened, edited, and published whenever a change is made. Dynamic pages, on the other hand, access information from a database. Therefore, to alter the content of a dynamic page, the webmaster may only need to update a database record. This is especially helpful for large sites that contain hundreds or thousands of pages. It also makes it possible for multiple users to update the content of a website without editing the layout of the pages. Dynamic websites that access information from a database are also called database-driven websites.

 

A dynamic website contains information that changes, depending on the viewer, the time of the day, the time zone, the viewer’s native language, and other factors. For example, the Computer Hope main page is a dynamic website that automatically changes daily.

 

A dynamic website can contain client-side scripting or server-side scripting to generate the changing content, or a combination of both scripting types. These sites also include HTML programming for the basic structure. The client-side or server-side scripting takes care of the guts of the site.


3D Animation

It is the process of generating three-dimensional moving images in a digital environment. Careful manipulation of 3D models or objects is carried out within 3D software for exporting picture sequences giving them the illusion of animation or movement. However, this is completely based on the technique used for manipulating the objects. The procedure of generating 3D is sequentially categorized into certain peculiar main sections and these are modeling, layout and animation and rendering.

  • Modeling is the phase that describes the procedure of generating 3D objects within a certain scene.
  • Layout and Animation phase describes the process followed for positioning and animating the objects within a certain scene.
  • Rendering described the end result or output of completed computer graphics.

The process of production is successfully completed with the careful combination of the sections mentioned above and also some other sub-sections. The market is filled with several software used for the creation of 3D Animation and these range from the professional high-end ones to the affordable low-end versions.

 

error: